Five major prizes
for science and art
Jakarta sets ball rolling
HEINEKEN INTERNATIONAL MAGAZINE NR. 27
PAGE 8
The Royal Dutch Academy of
Sciences has awarded five major
prizes this year. The already ex
isting Dr H.P. Heineken Prize
(worth 250,000 guilders),, the
Amsterdam Art Prize (50,000
guilders) and the Amsterdam
Prize for Medicine (250,000
guilders) were awarded to the
U.S. professor Philip Leder, the
Dutch photographer Marrie Bot
and the Dutch professor
Johannes J. van Rood respec
tively.
This year the Amsterdam
Prize for Historical Science and
the Amsterdam Prize for the En
vironment were also awarded
for the first time. The American
professor Peter Gay was pre
sented with the Amsterdam
Prize for Historical Science,
whilst the environmental award
went to the retired British pro
fessor James E. Lovelock.
The Dr H.P. Heineken Prize
is funded by the Heineken Foun
dation. To finance the other four
prizes Mr A.H. Heineken has set
up the Alfred Heineken Funds
Foundation.
Philip Leder was awarded the
Dr H.P. Heineken Prize for his
pioneering research work in the
field of molecular biology, speci
fically in immunology and can
cer research. The jury awarded
the Amsterdam Art Prize to
Marrie Bot for her entire oeuvre;
an exceptional contribution to
documentary photography in
the Netherlands. Johannes J.
van Rood received the Amster
dam Prize for Medicine in recog
nition of his wide-ranging work
in the field of medical science.
The winner of the Amsterdam
Prize for the Environment,
James E. Lovelock, is a re
searcher of great merit in a broad
field of scientific disciplines, in
cluding chemistry, physics, mi
crobiology and medicine. In the
opinion of the jury he has suc
ceeded in influencing the way
man thinks about his relation
ship with the environment. Pro
fessor Peter Gay received the
Prize for Historical Science for
his entire oeuvre, which is of a
consistently high quality and
deals with a varied range of
themes. His work specifically
concerns the cultural history of
various European countries and
is written in a way that makes it
accessible to a wide readership.
Mr J.W. den Hond has con
cluded his activities as co-or
dinating director Africa upon
completion of thirty years of ser
vice with the business. He has
been succeeded by Mr J.H.
Siertsema, previously director of
Ibecor S.A. in Brussels.
Mr A. Ypma is the new co
ordinating director Europe. For
merly a director with C.C. Fries-
land, he commenced his duties
for Heineken on 1 June 1990.
Mr Chee Peng Kong has been
appointed Corporate Brand
Manager Asia for the Heineken
and Green Sands brands. This
new post has been created to
keep pace with the market
growth and developments in
Asia.
Mr R. de Haan, previously re
gional sales manager with
Heineken Nederland, has been
appointed local area export
manager based in the local ex
port office on Tenerife, one of
the Canary Islands. In this post
Mr De Haan will report to the
area export manager Southern
Europe, P.L.T. Vogelsang.
G. van Loo has become assi
stant area marketing manager,
soft drinks, for the Africa region.
He was a management trainee.
W.B.J. van der Breggen has
been appointed general manager
of Burns House Ltd., the dis
tribution organisation in the
Bahamas which also handles
selling and distribution of the
products of Commonwealth
Breweries Ltd.
Mr N.A. Vervelde is the new
marketing/sales manager of
Brasseries et Limonaderies du
Rwanda (Bralirwa), as successor
to Mr J. van Boxmeer. Mr Ver
velde was marketing manager
with Bols Benelux B.V.
Following the departure of
C. Musgrave as general man
ager of SP Holdings on Papua
New Guinea, Mr M. H. Rijkens,
deputy group general manager
Asia Pacific Breweries Ltd., will
temporarily take over that post.
New crates at
Multi Bintang
The first plastic crates are distributed. Toasting them on their way are (from left): R. Duursema, vice-president of
Multi Bintang, brewery director H. Mahulete, Mr Sukarman, district sales manager, production manager J.
Tjokronolo and regional sales manager P. Hadiprasetya.
On 1 June 1990 Multi Bintang
Indonesia introduced the plastic
crate. This new crate replaces the
old wooden crate for the (52 cl re
turnable bottles. Multi Bintang is
the first brewery in Indonesia to
use these modern plastic crates.
For the design and introduction of
the new crate the brewery was as
sisted by the Corporate Physical
Distribution section of Heineken
Marketing Services.
The new crate holds only 12 bot
tles, unlike the old crate in which
24 bottles were packed. This means
that the new crate is significantly
lighter in weight and easier to lift.
An additional advantage of the
plastic crate is its durability.
Wooden crates are more easily
damaged during transport; the
plastic crate brings improved effi
ciency in transport and storage. Be
sides, the variety of wood used for
production of the crates is gradu
ally becoming scarce.
The new crates can provisionally
be found only in the capital city of
Jakarta. Multi Bintang plans to re
place the wooden crate by the plas
tic crate throughout Indonesia
within the next two years.
New crate and old crate: 12 bottles instead of 24 in a more durable crate.
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