Five major prizes for science and art Jakarta sets ball rolling HEINEKEN INTERNATIONAL MAGAZINE NR. 27 PAGE 8 The Royal Dutch Academy of Sciences has awarded five major prizes this year. The already ex isting Dr H.P. Heineken Prize (worth 250,000 guilders),, the Amsterdam Art Prize (50,000 guilders) and the Amsterdam Prize for Medicine (250,000 guilders) were awarded to the U.S. professor Philip Leder, the Dutch photographer Marrie Bot and the Dutch professor Johannes J. van Rood respec tively. This year the Amsterdam Prize for Historical Science and the Amsterdam Prize for the En vironment were also awarded for the first time. The American professor Peter Gay was pre sented with the Amsterdam Prize for Historical Science, whilst the environmental award went to the retired British pro fessor James E. Lovelock. The Dr H.P. Heineken Prize is funded by the Heineken Foun dation. To finance the other four prizes Mr A.H. Heineken has set up the Alfred Heineken Funds Foundation. Philip Leder was awarded the Dr H.P. Heineken Prize for his pioneering research work in the field of molecular biology, speci fically in immunology and can cer research. The jury awarded the Amsterdam Art Prize to Marrie Bot for her entire oeuvre; an exceptional contribution to documentary photography in the Netherlands. Johannes J. van Rood received the Amster dam Prize for Medicine in recog nition of his wide-ranging work in the field of medical science. The winner of the Amsterdam Prize for the Environment, James E. Lovelock, is a re searcher of great merit in a broad field of scientific disciplines, in cluding chemistry, physics, mi crobiology and medicine. In the opinion of the jury he has suc ceeded in influencing the way man thinks about his relation ship with the environment. Pro fessor Peter Gay received the Prize for Historical Science for his entire oeuvre, which is of a consistently high quality and deals with a varied range of themes. His work specifically concerns the cultural history of various European countries and is written in a way that makes it accessible to a wide readership. Mr J.W. den Hond has con cluded his activities as co-or dinating director Africa upon completion of thirty years of ser vice with the business. He has been succeeded by Mr J.H. Siertsema, previously director of Ibecor S.A. in Brussels. Mr A. Ypma is the new co ordinating director Europe. For merly a director with C.C. Fries- land, he commenced his duties for Heineken on 1 June 1990. Mr Chee Peng Kong has been appointed Corporate Brand Manager Asia for the Heineken and Green Sands brands. This new post has been created to keep pace with the market growth and developments in Asia. Mr R. de Haan, previously re gional sales manager with Heineken Nederland, has been appointed local area export manager based in the local ex port office on Tenerife, one of the Canary Islands. In this post Mr De Haan will report to the area export manager Southern Europe, P.L.T. Vogelsang. G. van Loo has become assi stant area marketing manager, soft drinks, for the Africa region. He was a management trainee. W.B.J. van der Breggen has been appointed general manager of Burns House Ltd., the dis tribution organisation in the Bahamas which also handles selling and distribution of the products of Commonwealth Breweries Ltd. Mr N.A. Vervelde is the new marketing/sales manager of Brasseries et Limonaderies du Rwanda (Bralirwa), as successor to Mr J. van Boxmeer. Mr Ver velde was marketing manager with Bols Benelux B.V. Following the departure of C. Musgrave as general man ager of SP Holdings on Papua New Guinea, Mr M. H. Rijkens, deputy group general manager Asia Pacific Breweries Ltd., will temporarily take over that post. New crates at Multi Bintang The first plastic crates are distributed. Toasting them on their way are (from left): R. Duursema, vice-president of Multi Bintang, brewery director H. Mahulete, Mr Sukarman, district sales manager, production manager J. Tjokronolo and regional sales manager P. Hadiprasetya. On 1 June 1990 Multi Bintang Indonesia introduced the plastic crate. This new crate replaces the old wooden crate for the (52 cl re turnable bottles. Multi Bintang is the first brewery in Indonesia to use these modern plastic crates. For the design and introduction of the new crate the brewery was as sisted by the Corporate Physical Distribution section of Heineken Marketing Services. The new crate holds only 12 bot tles, unlike the old crate in which 24 bottles were packed. This means that the new crate is significantly lighter in weight and easier to lift. An additional advantage of the plastic crate is its durability. Wooden crates are more easily damaged during transport; the plastic crate brings improved effi ciency in transport and storage. Be sides, the variety of wood used for production of the crates is gradu ally becoming scarce. The new crates can provisionally be found only in the capital city of Jakarta. Multi Bintang plans to re place the wooden crate by the plas tic crate throughout Indonesia within the next two years. New crate and old crate: 12 bottles instead of 24 in a more durable crate. i

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Heineken International Magazine | 1990 | | pagina 8