Around the U.K.
in rubber dinghy
World Cup golf
tournament
totally rained off
APPOINTMENTS
El Aguila showed superb organising talent, but:
Sailing all the way round
Great Britain in a rubber din
ghy. That's the adventure in
store for a group of Dutch
Royal Marines and Dutch
Royal Navy men. Heineken
will be one of the sponsors of
this event with the products
Buckler and Pepsi Cola. The
group aims to break the
record which currently
stands at more than 89 hours.
Weather conditions permit
ting, the rubber boat will set
off on its voyage at the end of
May/beginning of June.
In nearby Malaga the streets were almost two metres under
water and on the golf course itself even a stone bridge gave
way under the force of the elements. We're talking about the
World Cup golf tournament held last November in Spain and
sponsored by Heineken. "Totally rained off' is the curt con
clusion of P. de Lange, head of Corporate Advertising. "But
the people at our El Aguila operating company really showed
what they can do."
INTERNATIONAL MAGAZINE NR. 23 PAGE 2
Heine ken bars had been set up everywhere on the course then came
the storm. The bar above was no match for the elements.
As part of a reallocation of duties,
Board members A. Oostra and
H.F.M. Coebergh have swapped
their regional responsibilities.
Mr. Coebergh has been put in
charge of Asia/Oceania, whilst
Mr. Oostra has been assigned the
Africa region and the middle-
East.
Area export manager South
Korea, S. Hiemstra, has been
appointed commercial manager
of South Pacific Brewery Ltd. in
Papua New Guinea. He succeeds
Mr. M. Kamer mans who
recently returned to the Nether
lands.
A.F. Kiljan van Heuven has
exchanged his post as head of the
Rotterdam hotels, restaurants and
bars trade for the post of project
manager Thailand. Mr. Van
Heuven's successor will be Mr.
W. Hosang, former head of the
hotel, restaurants and bars trade in
Noord-Holland Province.
Within the Export Department in
Amsterdam a great many changes
were made on 1st January 1990.
R.R. van der Sijde, previously
junior product manager hotels, res
taurants and bars with Heineken
Nederland, has been appointed
assistant area export manager
Caribbean, based in Cura§ao. He
succeeds L.L.H. Coolen, who has
been appointed assistant area
export manager Far East, based in
Singapore. Regional responsibili
ties have also been reshuffled. K.
Brandt, until recently regional
export manager Europe, will be
additionally responsible for the
Western Hemisphere region (ex
cluding the United States). His col
league E.G. Morham will,
alongside his present responsibili
ties for Africa, the Middle East
and Duty Free, also look after the
export interests in the Far East.
Following the merger between
Malayan Breweries Malaysia and
Guinness Malaysia to form a new
company - Guinness Anchor
Berhad - E.J. Korthals Altes
has been appointed sales director
of Guinness Anchor Berhad and
managing director of Guinness
Anchor Marketing. B.J. van den
Berg has been appointed techni
cal director of Guinness Anchor:
J.H. van Mameren is the new
brewery manager of the Jalan
Foss brewery.
Mrs. F.N. Tjaarda has been
appointed head of Corporate Pub
lic Relations. She succeeds Jonk
heer W.W. F. de Ranitz who will
leave the company. Mrs. Tjaarda
will continue to head the corpo
rate secretariat.
It was 1986 when British firemen
first had the idea of sailing around
the U.K. in an open rubber dinghy.
Their attempt was made in June
that year, but poor preparations and
bad weather brought the trip to a
halt after 7 hours. One year later
the British Royal Marines tried
again. After getting off to a good
start the crew had problems with
one of the engines. In the end the
team of Marines finished in a time
of 89 hours, 24 minutes and 10 sec
onds.
The organisers expect the
record-breaking attempt to receive
a lot of press coverage. Both Dutch
and British TV have shown great
interest in the event. The Buckler
and Pepsi sponsoring of the bid for
the record has been coordinated by
the duty free military department.
Every year national golf teams
compete somewhere in the world
for the World Cup. The Philip Mor
ris cigarette brand is the main spon
sor of this important golfing event
in which each participating coun
try is represented by its two
strongest players. Heineken is the
second sponsor. The 1989 edition
of the World Cup was held in Mar-
bella, and El Aguila responded to
this event at an early stage. In the
run-up to the tournament El Aguila
organised golfing tournaments for
its trade relations throughout
Spain. The winners of those
matches received an invitation to
attend the World Cup tournament.
"El Aguila organised those tourna
ments superbly and also achieved a
lot of publicity for them in the
Spanish media", explains De
Lange.
Some of the winners were also
to be given the opportunity of tak
ing part in the Pro-Am tournament
that was held one day before the
World Cup tournament. That is
This is the scene on the first day of
the World Cup tournament
when the professionals have a
chance to inspect the course before
the actual tournament starts. They
do this by playing a match in which
amateurs are paired with profes
sionals. Unfortunately, the Pro-Am
tournament had to be called off
because of the spoilsport weather.
Perfect sight
The World Cup tournament was
originally planned to last four
days, but was cut to two because of
the foul weather conditions. It
must have been a great disappoint
ment for the people at El Aguila
who had put in more than 100 per
cent effort to ensure the tourna
ment's success. P. de Lange: "El
Aguila did lots of good work not
only during the preparations but
also during the tournament itself.
They paid much attention to the
'decoration' of the tournament, the
construction of bars, a VIP room
and even a shop selling all sorts of
Heineken articles. It was all a per
fect sight to see. Pity about the bad
weather. But, let's face it, no-one
can do anything about that."
'Heineken
and the day after.