Around the U.K. in rubber dinghy World Cup golf tournament totally rained off APPOINTMENTS El Aguila showed superb organising talent, but: Sailing all the way round Great Britain in a rubber din ghy. That's the adventure in store for a group of Dutch Royal Marines and Dutch Royal Navy men. Heineken will be one of the sponsors of this event with the products Buckler and Pepsi Cola. The group aims to break the record which currently stands at more than 89 hours. Weather conditions permit ting, the rubber boat will set off on its voyage at the end of May/beginning of June. In nearby Malaga the streets were almost two metres under water and on the golf course itself even a stone bridge gave way under the force of the elements. We're talking about the World Cup golf tournament held last November in Spain and sponsored by Heineken. "Totally rained off' is the curt con clusion of P. de Lange, head of Corporate Advertising. "But the people at our El Aguila operating company really showed what they can do." INTERNATIONAL MAGAZINE NR. 23 PAGE 2 Heine ken bars had been set up everywhere on the course then came the storm. The bar above was no match for the elements. As part of a reallocation of duties, Board members A. Oostra and H.F.M. Coebergh have swapped their regional responsibilities. Mr. Coebergh has been put in charge of Asia/Oceania, whilst Mr. Oostra has been assigned the Africa region and the middle- East. Area export manager South Korea, S. Hiemstra, has been appointed commercial manager of South Pacific Brewery Ltd. in Papua New Guinea. He succeeds Mr. M. Kamer mans who recently returned to the Nether lands. A.F. Kiljan van Heuven has exchanged his post as head of the Rotterdam hotels, restaurants and bars trade for the post of project manager Thailand. Mr. Van Heuven's successor will be Mr. W. Hosang, former head of the hotel, restaurants and bars trade in Noord-Holland Province. Within the Export Department in Amsterdam a great many changes were made on 1st January 1990. R.R. van der Sijde, previously junior product manager hotels, res taurants and bars with Heineken Nederland, has been appointed assistant area export manager Caribbean, based in Cura§ao. He succeeds L.L.H. Coolen, who has been appointed assistant area export manager Far East, based in Singapore. Regional responsibili ties have also been reshuffled. K. Brandt, until recently regional export manager Europe, will be additionally responsible for the Western Hemisphere region (ex cluding the United States). His col league E.G. Morham will, alongside his present responsibili ties for Africa, the Middle East and Duty Free, also look after the export interests in the Far East. Following the merger between Malayan Breweries Malaysia and Guinness Malaysia to form a new company - Guinness Anchor Berhad - E.J. Korthals Altes has been appointed sales director of Guinness Anchor Berhad and managing director of Guinness Anchor Marketing. B.J. van den Berg has been appointed techni cal director of Guinness Anchor: J.H. van Mameren is the new brewery manager of the Jalan Foss brewery. Mrs. F.N. Tjaarda has been appointed head of Corporate Pub lic Relations. She succeeds Jonk heer W.W. F. de Ranitz who will leave the company. Mrs. Tjaarda will continue to head the corpo rate secretariat. It was 1986 when British firemen first had the idea of sailing around the U.K. in an open rubber dinghy. Their attempt was made in June that year, but poor preparations and bad weather brought the trip to a halt after 7 hours. One year later the British Royal Marines tried again. After getting off to a good start the crew had problems with one of the engines. In the end the team of Marines finished in a time of 89 hours, 24 minutes and 10 sec onds. The organisers expect the record-breaking attempt to receive a lot of press coverage. Both Dutch and British TV have shown great interest in the event. The Buckler and Pepsi sponsoring of the bid for the record has been coordinated by the duty free military department. Every year national golf teams compete somewhere in the world for the World Cup. The Philip Mor ris cigarette brand is the main spon sor of this important golfing event in which each participating coun try is represented by its two strongest players. Heineken is the second sponsor. The 1989 edition of the World Cup was held in Mar- bella, and El Aguila responded to this event at an early stage. In the run-up to the tournament El Aguila organised golfing tournaments for its trade relations throughout Spain. The winners of those matches received an invitation to attend the World Cup tournament. "El Aguila organised those tourna ments superbly and also achieved a lot of publicity for them in the Spanish media", explains De Lange. Some of the winners were also to be given the opportunity of tak ing part in the Pro-Am tournament that was held one day before the World Cup tournament. That is This is the scene on the first day of the World Cup tournament when the professionals have a chance to inspect the course before the actual tournament starts. They do this by playing a match in which amateurs are paired with profes sionals. Unfortunately, the Pro-Am tournament had to be called off because of the spoilsport weather. Perfect sight The World Cup tournament was originally planned to last four days, but was cut to two because of the foul weather conditions. It must have been a great disappoint ment for the people at El Aguila who had put in more than 100 per cent effort to ensure the tourna ment's success. P. de Lange: "El Aguila did lots of good work not only during the preparations but also during the tournament itself. They paid much attention to the 'decoration' of the tournament, the construction of bars, a VIP room and even a shop selling all sorts of Heineken articles. It was all a per fect sight to see. Pity about the bad weather. But, let's face it, no-one can do anything about that." 'Heineken and the day after.

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Heineken International Magazine | 1990 | | pagina 2