u
Julie tests her dispensing skills
Yet another prize for6 Just checking'
Number 23
December 1989
The Heineken export office in the United States has moved
to a new home. Recently the new office on Third Avenue in
Manhattan, the economic heart of New York, was officially
opened by Mr. Leo van Munching Jr.importer of Heineken,
Amstel Light and Buckler in the United States.
Contents: Page
South Pacific Brewery O
sponsors major event O
I Im "Cagliari will become A
ÊL 1 Dreher's finest brewery"
Symbolic
The video film 'Just checking',
specially made for screening to the
many tens of thousands of foreign
visitors to the Heineken breweries
in the Netherlands, has been
awarded third prize at the Interna
tional Industrial Film Festival in
RomeThe jury had to judge a total
of 117 entries from fifteen coun
tries.
'Just checking' had already pick
ed up prizes at a film festival in the
Netherlands. The 'Just checking'
film was made for Heineken by
Wouter van Liempd.
If you're used to serving Heine
ken beer from bottles at promo
tions, dispensing a fine glass of
beer from the dispenser tap is not
as easy as you think. Heineken pro
motion girl Julie from Taipei tested
her tap dispensing skills - to every
one's complete satisfaction - at the
recent Holland Products Exhibi
tion, a major trade fair held in
Taipei (Taiwan). At the exhibition,
which attracted 60,000 visitors,
Heineken agent Tait Co. was
present with the Heineken 'brown
café' which was designed by Hans
van Hoogdalem of Advertising
Services.
Heineken
Heineken sponsors f\
Van Gogh Centenary
Heineken's U.S. ottice
gets new
home
Also present was Heineken's
former Export Director, G.R.
Habbershaw. Together with R.L.J.
Stevens, head of the Heineken
office in New York, he received
many guests, including Mr. Leo
van Munching Jr. and his vice-
president John McAna. The
Netherlands Consul General in
New York. Mr. J. Wessels, was
also in attendance at the official
inauguration, as were representa
tives of the bankers and law firms
with which Heineken USA cooper
ates.
Mr. Stevens recalled in his
speech that it was not the first time
Leo van Munching is the first to put
that Mr. Van Munching had offi
cially opened a Heineken office in
New York. In 1981 he performed
the opening ceremony for the
brand-new Heineken New York
office together with Charlene, the
daughter of Mr. A.H. Heineken.
To mark the official opening of
the new office on Third Avenue
Mr. Van Munching was asked to
unveil a photograph. The picture
shows a glass of Heineken in the
middle of a field and the caption at
the bottom reads 'This must be
is signature on the Heineken glass.
Mr. Leo van Munching Jr. (left) unveils the photo to signal the official opening of the new home of Heineken
U.S.A. He was assisted by Mr. R.L.J. Stevens, head of the Heineken office in New York.
Holland". This image is symbolic
of the Heineken office as a small
part of Holland in the United
States. After the unveiling all the
guests put their signatures on the
Heineken glass on the photo.
The most important task of the
Heineken office in New York is the
coordination of all activities bet
ween the Heineken production and
export departments in the Nether
lands and the Van Munching
organisation in the United States in
order to ensure the smooth supply
of the various Heineken products
to the United States.
