Bols Benelux set up
New fermentation cellar
for Multi Bintang Surabaya
Six art films
ready
Prize for Just Checking
The consultations be
tween Bols Nederland B.V.
and Heineken's Dutch
Spirits and Wine Group
(Gedistilleerd en Wijn-
groep Nederland B.V.,
GWN) with the works
councils and trade unions
on the establishment of the
Bols Benelux B.V. joint
venture have been success
fully finalised. The joint
venture will comprise the
spirits and wine operations
of both companies within
the Benelux countries. On
24 May the agreement set
ting up the joint venture
was signed.
Mr. J.P. Cohen, formerly
director of Bols Nederland,
has been appointed manag
ing director of Bols Bene
lux B.V. Mr. Y.H.M.N.
Folmer, previously manag
ing director of GWN, has
been appointed commer
cial director. In addition,
Mr. Ninck Blok, formerly
GWN's production manag
er, and Mr. De Rond,
GWN's marketing manag
er, have been appointed
production director and
marketing director respec
tively.
Behind the facade of what
is - historically - still Indone
sia's most beautiful brewery
in Surabaya, there has been a
total metamorphosis. The
cellar of the brewery has
been completely renovated.
Commemorative plaque
"Fascinating Art" is a series
of art programmes destined
for transmission by TV sta
tions throughout the world
and produced on the initia
tive of Mr. Heineken. Re
cently the first six in the ser
ies of twelve films were
screened for invited guests
and press representatives.
The Dutch Foundation for
Audiovisual Media (SAM)
has awarded the Heineken
company promotion film
"Just Checking" first prize in
its 'products, projects and
materials' category. The jury
described it as a film with
"pleasant exaggeration and
humour".
HEINEKEN INTERNATIONAL MAGAZINE NO. 21 PAGE 4
On 24 May 1989 the contract was signed to set up the Bols Bene
lux joint venture. Left: Mr. G. van Schaik. chairman of the Heinek-
en N.V. Board of Directors; right: Mr. J.A.E.M. van Hellenberg
Hubar, chairman of the Board of N.V. Koninklijke Distilleerderijen
Erven Lucas Bols.
Until recently the wort was fer
mented and stored in more than
160 small capacity tanks located in
an old-fashioned cellar building,
with no extra cooling facilities.
For several months now fermenta
tion and storage have taken place
in a modem tank yard comprising
fourteen tanks of 1,200 hi capacity
each and built in line with the lat
est ideas in engineering and tech
nology.
The advantages of the new
tanks compared to the old cellar
are obvious. The brewery's capaci
ty has been expanded, product
quality control has been simpli
fied, working conditions have
been greatly improved, energy
savings are being achieved, and
product losses are expected to de
cline.
The project was the responsibil
ity of the project engineer of Multi
Bintang Indonesia, Mr. K. van
Dalen, and his installation engi-
Mr. Tanri Abeng performs the official opening of the tank yard by
cutting a ribbon.
neer, Mr. A. Bur. Heineken Tech
nical Services (HTB) provided
support in the buying and engi
neering areas.
Mr. Tanri Abeng, Multi Bin-
tang's President, performed the of
ficial opening ceremony by cutting
a ribbon in the presence of a num
ber of guests from Surabaya and
some members of the Multi Bin
tang management, headed by
brewery manager Mr. Hetarihon.
Mr. Abeng also inscribed his sig
nature on a commemorative
plaque which will be built into a
wall in the tank room. During the
official inauguration Multi Bin-
tang's technical director, B.J. van
de Berg, planted a small tree to
symbolise future growth.
Technical director B.J. van de
Berg plants a sapling as a symbol
of future growth.
Mr. Heineken has been fascinat
ed by art for his whole life and he
felt that art, and especially paint
ings, fitted in well with the high
quality of our products. So he
asked Pierre Janssen, a well
known Dutch art expert, to make
twelve films about important
painters. The first six episodes
spotlight the painters Vermeer, Van
Gogh, Mondriaan, Van Eyck,
Brueghel and Rembrandt.
The commemorative plaque
inscribed with Mr. Abeng's
signature.
The Just Checking film, pro
duced by Van Liempd Filmpro-
dukties, was commissioned by
Heineken. The film is specially in
tended for the many thousands of
tourists who visit one of our brew
eries in the Netherlands each year.
Heineken is depicted in the film in
a humorous way, illustrated
through the adventures of a visit
ing American journalist.
SAM's objects are to provide in
formation about the possible appli
cations of audiovisual aids. Each
year SAM organises a film and
video contest. This year's contest
attracted 135 entries. The jury had
this to say about Just Checking:
"Making a good company film in
volves a great many aspects. By its
nature such a film is pretentious
and prestigious. And it has to live
up to those claims. A hard job in
deed. Van Liempd have done their
work well. Naturally, it is well
filmed, then there is a good story
line presented with pleasant exag
geration and humour."
Right, Heineken's Mr. P. de Lange receives first prize for the Just Check
ing film from Mr. Van Dorth, chairman of SAM. Centre, Mr. Van Liempd
of Van Liempd Film Productions.
Bird's eye view of the new tank yard.
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