Bottle launched IN BRIEF New wing in Amsterdam now open APPOINTMENTS Preparations nearly complete: The hydrofoil disguised as a Heineken bottle (see our re port in the December issue of Heineken International Magazine) was recently launched. Adventurer Fons Oerle- mans plans to use it this year to make the crossing of 5,500 kilometres from the United States to Europe. Sourcy for the skin? Quality in Popoli Buckler in cans New telephone number Murphy's sponsors golf tournament After two years of con struction work the new prem ises are now complete to house part of the staff of the Amsterdam head office. The new wing is attached to the 1969 building and contains 45 rooms. HEINEKEN INTERNATIONAL MAGAZINE NO. 19 PAGE 3 After setting sail from the port of New York the hydrofoil, chris tened the 'Spirit of Heineken", should take three days to arrive at the Scilly Isles off the South coast of England. If the crossing suc ceeds, Oerlemans will im mediately become the holder of two records: the first ocean cross ing by hydrofoil and the long-dis tance record for hydrofoil craft. Initiative-takers Fons Oerle mans and Kee Arens have spent many years working on this pro ject. The result of their efforts is a hydrofoil in the form of a Heine ken beer bottle. Twelve metres long, the craft has a cross-section of 2.20 metres, weighs almost ten tons and has a wingspan of 8.50 metres. Its 1,000 h.p. engine gen erates a cruising speed of some 80 kilometres an hour. Fons Oerlemans has already started the trials for seaworthiness. First in the Amsterdam dockland area, then on the North Sea and fi nally out in the Atlantic. On 18 May the 'Spirit of Heineken' will be loaded on a ship bound for New York. On 30 May the ship is due to dock in Port Elisabeth, after which the 'Spirit of Heineken' will be readied for action. The only wait then will be for favourable weather conditions. The Dutch firm of General Cosmetics has launched a range of skin care products under the Sourcy name. This brand of mineral water is owned by Vru- mona, which gave General Cos metics permission to use the name for its cosmetic products. The basis of the Sourcy skin care range is water taken from the same source as that used for 'our own' Sourcy mineral water. The quality project in the Dre- her brewery in Popoli is being continued. The first report by consultancy bureau Galgano, which is monitoring the project, formed sufficient reason for the Dreher management to keep the project going. The aim of the project is that various working parties will draw up a list of re commendations to improve the quality of work. The low-alcohol beer Buckler is doing well. To extend the range in the Netherlands Buckler has recently also been made available in cans. In Spain and France canned Buckler has al ready been on the market for a while now. Since the middle of March the Heineken brewery in Zoeter- woude has had a new telephone number. The new number is 31- 71-456111. Under this number it is possible to reach both Heine ken Nederlands Beheer B.V. and Heineken Technisch Beheer B.V. The new system also allows di rect extension dialling. The ex tension numbers which previ ously began with a 4 now have a 6 as their first digit. The exten sion numbers which started with 5 now begin with a 7. In mid-August a big new golf tournament will be held in the United Kingdom, sponsored by Whitbread, the distributor of Murphy's Irish Stout in the U.K. The match will be played for the Murphy's Cup and the total prize money is 160,000 pounds. Agreement has been reached in principle with the tournament organisers that the tournament will be sponsored by Whitbread for the next three years. Murphy's Irish Stout is enjoy ing great success on the British market. Thanks to such ac tivities as sponsoring, the de mand for this product has in creased sharply. So sharply, in fact, that the capacity of the bre wery was not sufficient and a Whitbread brewery in Wales has meanwhile taken over a part of the production of Murphy's Stout. The building activities were de layed somewhat by unsuspected obstacles in the soil. During initial excavation work it was found that a wall two metres wide and five metres deep ran right across the entire building site. The demoli tion of the old building also took longer than originally thought. The commissioning of the new block does not mean an end to the building work. The existing office premises, including the former A few weeks before completion of the building, a big neon sign was in stalled on the roof. villa of the Heineken family and be renovated in the coming the block built in 1969, are due to months. Mr. J.H. Drost has been nomi nated for election as a new mem ber of the Board of Directors of Heineken N.V. At the moment Mr. Drost is still managing director of Sogebra, our French operating company. At the Annual General Meeting on 27 April Mr. Drost's nomination as director will be pro posed. The Board of Directors has ap pointed Mr. R.V. Strobos as man aging director of Heineken Neder land B.V. Until recently he was general manager of our Spanish operating company El Aguila. Mr. Strobos will succeed Mr. G.J. van Soest. Mr. A,A, Vellekoop. until re cently Corporate Director Market ing, has been appointed Co-or dinating Director Western Hem isphere. He succeeded Mr. J. van der Zee who had to resign from his post as Co-ordinating Director Caribbean/Canada for health reasons. The Board of Directors will make an announcement later about the post of Corporate Direc tor Marketing. Mr. E.W. Wits has changed his post of Regional Co-ordinating manager Europe for that of Co-or dination Africa. He has been suc ceeded by Mr. P.W. kamphuisen. Mr. Wits is the successor to Mr. Th.B. van der Werf. who has been appointed Co-ordinating Manager Corporate Economics, Finance and Information.

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Heineken International Magazine | 1989 | | pagina 3