Amstel brewed locally on La Reunion Heineken bar in Olympic village Dreher Massafra Lively silver jubilee party 1 t j On the same day that Mr. Samaranch, President of the In ternational Olympic Committee, announced that the 1994 Winter Olympics would be held in Lillehammer in Norway, two former champions were there to share memories of past Olympic successes. They were the Dutch crack speed skaters Ard Schenk and Kees Verkerk, present in Lillehammer to at tend the official opening of one of Norway's first Heineken draught beer outlets. The bar was set up by Ringnes, Heine- ken's licensing partner in Norway. Dreher and Heineken The Dreher brewery in Massafra (Southern Italy) passed the milestone of 25 years of uninterrupted activity last year. At the same time a whole crowd of employees also cele brated 25 years of service with the brewery. HEINE] KEN INTERNATIONAL MAGAZINE NO. 19 PAGE 2 1 I 1 c t t c c r t i i I 1 The official part of the celebration in the bottles warehouse attracted many well-wishers. Since the beginning of this year Amstel beer has no longer been imported from Holland to the French island of La Réunion but - following some technical modifi cations in the brewery - is now being brewed locally. Amstel for both the catering trade and for home consumption is now avail able in a six-pack of 33-cl bottles. To mark the change-over to local production a new Amstel ad vertising campaign has been de vised, as the above photo shows. Brasserie de Bourbon currently brews Bière Bourbon, Amstel and (under license) Guinness. The brewery also imports Buckler. The sixty long-service employees were treated to a special dinner. Pic tured (centre) is Mr. P. Reghin plant manager ofPopoli). Next to him is Mr. L. Mengoli production directorExtreme right is Mr. T. Manoscu (plant manager PedavenaBehind the three of them are some of the em ployees celebrating their long-service jubilee. buffet meal and a gift for every vis itor in the form of a book of col lected poems written in local dialect. Massafra currently employs more than 280 people and last year they together achieved an output of more than 940.000 hectolitres. The brewery produces Dreher beer and Heineken lager, packed in non-returnables, cans and kegs. The Massafra brewery is the sec ond biggest unit in the Dreher group. The past two years have seen a bustle of activity on the brewery site. Projects completed were a brand-new electronic distribution system as well as a new bottling line for both one-way and returna ble bottles. Plant manager A. Marra hands out the 25-year service certificate to the first employee registered in 1963, Mr. A. Martongelli. The brewery's silver jubilee was celebrated with a big party in the bottles warehouse of the brewery. During the celebrations Mr. A. Marra, plant manager of the Mas safra brewery, handed out certifi cates to sixty employees. Most of these employees had started work ing at an early age for the firm of Birra Dreher S.p.A. in 1963. The official ceremony was at tended by a number of Mr. Marra's predecessors, including the first director of the brewery in Mas safra, Mr. C. Ferraris. Our other Italian breweries were also rep resented by Messrs. P. Reghin (plant manager Popoli), T. Man- cosu (plant manager Pedavena), P. Cavagnera (director of production, engineering and technology) and L. Mengoli (production director). The sixty long-serving employ ees were treated to a festive meal at a local hotel. The entire work force joined in the celebrations during an open day when the brew ery was visited by their families, friends and acquaintances. The open day ended with an outdoor Mrs. A. Balice, the first female em ployee in 1963, accepts the certifi cate presented by Mr. P. Cavagn era, director of production, en gineering and technology.

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Heineken International Magazine | 1989 | | pagina 2