Thomas Cecil s research
work 'of vital importance'
THIRTY YEARS AGENT
ON GRAN CANARIA
Shots made
for new
Heineken-film
n
Orange Heineken
Dr. H.P. Heineken Prize presented
supporters
Recently in Amsterdam at a ceremony whose guests
included Messrs. A.H. Heineken, R. van de Vijver, H.F.M.
Coebergh and A. Oostra, the Dr. H.P. Heineken Prize was
presented to the scientist Thomas R. Cech by H.R.H. Prince
Claus of the Netherlands. The American received the prize
(worth 250,000 guilders) for his research work in which he
proved that RNA molecules can in some cases also function
as enzymes. This new discovery completely revolutionised
the theories about how life on earth began.
Origins
PAGE 6
HEINEKEN INTERNATIONAL MAGAZINE NR. 15
Kg?
Thomas Cech is professor of
biochemistry at the University of
Colorado in the United States and
he is the ninth scientist to have been
awarded the Dr. H.P. Heineken
Prize. The Heineken Foundation
celebrates its 25th anniversary this
year. To commemorate this fact,
the foundation decided that in
From left to right: H.R.H. Prince
Claus, Mr. and Mrs. Cech and Mr.
A.H. Heineken.
future the prize will no longer be
awarded once every three years but
every alternate year. The cash sum
forming part of the prize has also
been raised from Fl. 200,000 to a
quarter of a million guilders.
With his impressive series of
experiments the prizewinning
researcher, who has just turned
forty, has joined the select circle of
the most prominent biochemists in
the international scientific world.
His publications on this subject are
already classics in their field and
this is why the awarding of the prize
was warmly greeted in all quarters.
The origins of life on earth are
still unclear. Thomas Cech does not
venture to give an answer. In a
recent interview he said: "We're
not conducting experiments aimed
at clarifying the origins of life. It's
quite possible that only RNA
molecules were originally present,
but proteins could just as easily
have been there as well. How can
you say how it all started? You
cannot simulate a process that has
lasted hundreds of millions of
years. At most, you can speed it up
a little in the laboratory. But you'll
never find out what really
happened."
kafc for rW«k
Heineken advertisements in the
Dutch daily papers often focus on
up-to-the-minute news. Naturally,
Heineken also responded to the
public's enthusiasm for the
European football championship
final between the Netherlands and
the Soviet Union. On the day of the
final the national morning papers
carried a full-page orange-coloured
Heineken advertisement. Readers
could tear the page out of the news
paper and fold it to make a hat. The
idea proved a tremendous success;
masses of Dutch football fans sport
ing orange Heineken hats thronged
the streets on cup final day.
The Dutch personnel magazine
Vers van 't Vat published a special
"Orange" issue a fortnight after the
European Championship final. The
back page - normally reserved for a
nostalgic photo of by gone days - was
this time specially reserved for a
photo collage of the Heineken hat.
An American journalist wants to
know why so many famous people
in his country drink Heineken beer.
He decides to find out why, sets off
for Holland where he joins a group
of visitors touring the brewery and
sees for himself the care that is de
voted to the quality of our product.
The journalist also pays a call on
Mr. Heineken who convinces him
once more of the quality of Heine
ken beer. Mr. Heineken invites his
American guest out for a drink in
an Amsterdam café so that he can
also check on the quality of the Hei
neken beer served there.
This, in brief, is the storyline of
the new Heineken film for which
footage was shot in June in the
Netherlands (see photo). The exact
date of the film's completion is still
not known, but it is expected to be
ready for screening to the first visi
tors at Heineken's Dutch breweries
early next year.
The guests from the Canary Islands in the courtyard of the former Heineken
brewery in Amsterdam.
Mr. A. de la Torre Sr. has spent
three decades working as agent for
bottled and canned Heineken beer
in Gran Canaria Province on the
Canary Islands. To commemorate
this milestone, Mr. De laTorre and
his son plus 27 Heineken importers
from the Canary Islands were invit
ed to pay a visit to Heineken in
Holland. The group was welcomed
by Mr. A.H. Heineken who show
ed his appreciation for Mr. De la
Torre's work by presenting him
with a suitably engraved gold
watch. All the importers were
also personally introduced to Mr.
Heineken.
The visit was not only used to
celebrate the jubilee but also to
optimise cooperation between the
individual importers. The visit also
provided a good opportunity to
strengthen the bonds between the
brewery and the Heineken import
ers. The group's programme in
cluded a tour round the Heineken
brewery in 's-Hertogenbosch
where all Heineken beer for the
Canary Islands is brewed.
Mr. A.H. Heineken pictured togeth
er with Messrs. A. de la Torre Sr.
and Jr. Mr. De la Torre Sr. has been
Heineken's agent in Gran Canaria
province for thirty years.
Zet to op Holland!
