Heineken also present in Middle East
New brewery in Singapore to open in mid-1989
Farewell and welcome
In June next year the new brewery of Malayan Breweries in
Singapore is scheduled to start producing. MBL will then be
the proud owner of a highly advanced brewery whose
standard of automation and technical ingenuity will even
surpass that at the Heineken brewery in Zoeterwoude. After
co-ordinating production ideas with MBL, HTB (Heineken
Technical Services) designed the brewery and is handling the
construction, the installation of the equipment and the
commissioning of the Tuas project.
In phases
Central control room
HEINEKEN INTERNATIONAL MAGAZINE NR. 15
And this is what the finished
Tuas brewery will look like.
and the utilities building. At a
glance the operator will be able to
see which phase of the brewing
process may possibly require
adjustment.
In that central control room the
HTB specialists will also lay down
the basis for a system of Computer
Integrated Manufacturing (CIM).
With the aid of this data processing
system all key figures needed by,
say, management, quality assur
ance and stock control can be
Hypermodern Tuas
fifteen storage tanks and some
other machines can be relocated to
Tuas. Once these tanks have been
installed, the new brewery's capac
ity will equal that of the two old
breweries. Subsequently, the
Anchor brewery can be closed. By
about September 1990 all service
able equipment will have been
removed from the Anchor brewery
and installed in Tuas.
retrieved and displayed in the wink
of an eye. The CIM system will not
be installed immediately upon
opening of the brewery. Its
subsequent introduction will be
taken into account during the
assembly work so that the actual
installation of CIM will present few
problems.
HTB has in the past designed
many breweries throughout the
world, but has never before tackled
such an ambitious project. Simply
taking a standard brewery plan off
the peg and then adapting it was not
on for the HTB technicians. The
Tuas brewery is something really
special for both HTB and Malayan
Breweries.
The brewhouse under construc
tion. As building continues, a start
has already been made on instal
ling the brew kettles.
This ambitious project by
Malayan Breweries (whose main
shareholders are Heineken and the
Singapore-based Frazer and
Neave) was cautiously started quite
some years ago. The Tiger and
Anchor breweries no longer met
requirements. The possible alter
natives were: combining the two
breweries in one of the existing
locations, greatly modernising the
breweries, or building a completely
new brewery.
In August 1986 the choice was
made: on the Jurong Tuas indus
trial estate a new brewery was to be
built with an annual capacity of
650,000 hectolitres. Incidentally,
the required capacity has
meanwhile already been raised to
735,000 hectolitres. The maximum
attainable capacity amounts to one
million hectolitres of marketable
volume per year. Just over six
months later the first piles were
driven into the ground and in
August last year the local contrac
tor set to work on laying the foun
dations for the buildings.
For the past few months an instal
lation team, including three FITB
employees, has been very busy with
the installation of the tanks (mean
while completed) and the assembly
of the brewhouse.
The opening of the Tuas brewery
will mean the closure of the Tiger
and Anchor breweries. To ensure
that optimum use can be made of
the Tiger and Anchor equipment,
the transfer of production from the
old breweries to the new one will
take place in phases.
When the Tuas brewery comes
on stream in June 1989 it will have
the same brewing output as the old
Tiger brewery. The latter brewery
can then be closed down. Then
The Tuas brewery will have one
central control room (unique in the
brewing industry), from which it
will be possible to supervise and
regulate the entire brewing
process. Video display panels will
show all information from the
various departments such as the silo
building, the brewhouse, the cellars
La
Mr. R.W. Welmers, General
Manager of N.V. Mouterij
Albert in Belgium, left our
company on 1st August. Mr.
Welmers has been succeeded by
Mr. J. De bruyn, previously
Production Manager at the
Albert malting plant. Mr: De
bruyn took up his new post on 1st
May 1988.
Around 1st September this
year the present Export Direc
tor, Mr. J. van der Zee, will take
up a new post. He has been
appointed Regional Co-ordinat
ing Director for the Caribbean
and Canada. Mr. Van der Zee's
successor will be Mr. G.R.
Habbershaw, currently Regional
Co-ordinating Director for
North America and the Carib
bean.
Mr. Ph.P. Hartog has swapped
his post as Assistant Area
Manager Heineken Australia
for the post of Financial Director
at Boukin S.A. in Kinshasa,
Zaïre. Mr. Hartog left for Africa
two months ago.
The new head of the Corpo
rate Public Relations Depart
ment is Jonkheer W.W.F. de
Ranitz. He assumed his new
responsibilities on 9th May 1988.
Mr. De Ranitz was previously
attached to Heineken's United
States office as Export Manager
North America.
Mr. H. Kloek is to become the
new Beer Production Director
for the Netherlands in succession
to Mr. B.A. Horstman who will
reach retirement age on 1st May
1989. At the moment Mr. Kloek
is Production Manager at our
Zoeterwoude brewery. Mr.
Kloek will start to familiarise
himself with his new respon
sibilities as from next month.
Mr. H.J.M. Duijnstee has left
his post as Head of restaurant,
hotel and bar sales for Mid-
Brabant Province in Holland to
take over the post of General
Manager of the Windward and
Leeward Brewery in St. Lucia.
He succeeds Mr. J.A. Ritman
who is leaving us under the early
retirement scheme. Mr.
Duijnstee's post as Head of
Catering Sales in Mid-Brabant
will be filled by Mr. R. Marijnen
who until recently was Area
Export Manager Military and
Duty Free for the Far East
region.
Heineken and Amstel beer in the
Middle East? It may sound strange
to many people. Surely, Muslims
are not permitted to drink alcohol?
And yet that region is important for
Heineken. Dubai, Abu Dhabi,
Bahrain and Oman represent
Heineken's second biggest export
territory after the United States and
Puerto Rico. Heineken and Amstel
are not supplied to the local popula
tion but to the many thousands of
expatriates who live and work in
those Arab countries.
Advertisements for alcoholic
beverages on radio and television
are not allowed in those countries.
All activities in which Heineken
seeks to publicise its name must
therefore be held indoors to comply
with local legislation. To boost
brand awareness for Heineken and
Amstel within the community of
expatriates and their families, the
activities of expatriates are
sponsored, as the above photo
shows. This rugby team consisting
of expatriates living in Dubai took
part in a tournament in Hong Kong
and was sponsored by Heineken.
In April Mr. J. van der Werf and
Mr. A. Oostra visited the site where
the Tuas brewery is being built. For
Mr. Van der Werf it was a farewell
visit as member of the Heineken N. V.
Executive Board and for his succes
sor, Mr. Oostra, it was a chance to
say hello and get to know more
about the business there. The photo
above shows board members of
Malayan Breweries and Heineken.
Pictured (from left to right) are: Tan
Yam Pin, Dr. Phay J eng Whatt, A.
Oostra, J. van der Werf, Michael
Fam, Peter Yap, J.J.E. Cronin,
J.D.M. Neill and Bernard Chen.
omstel
ou.