INTERNATIONAL MAGAZINE
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PLEASED AS PUNCH WITH VTIAL O
Malayan Breweries reports to
colleagues on Tuas building project
Steeler now for
others as well
Cooperation
leads to merger
Popoli brewery sets the ball rolling
August 1988
Number 15
Contents:
Page
Amstel Award for
international Brasserie
Admiral'
Pels Rijcken
Quality-control project
at Dreher Popoli
Hyper-modern
Tuas brewery
Dr. H.P. Heineken Prize
awarded Q
Vrumona back on
the right track
Murphy's launches
Amstel lager
Making sure that everyone receives all the information
needed to put in the best possible performance and stimulat
ing attentiveness, analytical capacity and good motivation
amongst the personnel so as to ensure their optimal involve
ment in and understanding of day-to-day problems in their
work. Quite a mouthful, isn't it?! These are the objectives of
the 'Company Wide Quality Control' programme that was
recently started by our Italian operating company Dreher.
Working groups
Dreher starts
According to the Dreher
management, this project aimed at
improving both product quality and
the quality of the business as a
whole is necessary in order to cope
with the growing competition on
the Italian beer market. The
brewery in Popoli is setting the ball
rolling in this project. The intention
is that all other breweries and the
head office departments in Milan
will be involved in the project in
due course. The initial experiences
from Popoli will be taken into
account in the later phases of the
project.
Working groups consisting of 4 or
5 employees from various levels
within the company are meanwhile
holding regular meetings to decide
how the objectives can be realised.
One specific objective is entrusted
to each working group. Its task is
then to study the existing situation
and to identify any weak points.
The working group also has to
suggest and implement solutions
for the problem and, lastly, to study
the effects of the measures that
have been taken.
The working groups are not left
to face up to all this intensive work
unaided. External advisers give
four-day courses to the working
group members so that they are
well-prepared for their task.
In the next issue of Heineken
International Magazine we shall be
discussing this important project in
greater detail.
From left to right: J. Blijham
(Technological Controller Malayan
Breweries and symposium
coordinator), P.E. Ashworth (Pres
ident of the Institute of Brewing
U.K.) and J. Cremer (Brewery
Manager of Malayan Breweries in
Singapore).
Brewers meet in Singapore for their two-yearly gathering organised by the
Institute of Brewing U.K.
Brewers from HTB, Heineken
Japan, South Pacific Breweries,
Multi Bintang Indonesia and
Malayan Breweries (Singapore and
Malaysia) recently got together
Amstel Brewery Canada in
Hamilton continues to expand its
markets. The Heineken operating
company has decided that its local
Steeler brand will no longer be
brewed exclusively for Hamilto-
nians.
In November 1986 the inhabit
ants of Hamilton made it clear that
they still regarded Steeler as their
own 'home-town brew'. But a
recent survey by Amstel Brewery
revealed that they'd had a change
of heart, since an extension of the
sales area is bound to bring
economic benefits for both Amstel
Brewery Canada and the city of
Hamilton itself.
The outcome of the survey was a
signal for Amstel Brewery to move
into action. In fact, the good
reputation that Steeler had built up
in recent years meant that the
inhabitants of neighbouring cities
were also curious to get to know the
beer. Consumers outside Hamilton
kept asking why they weren't able
to sample Steeler. Now that the
good people of Hamilton have
given their 'seal of approval',
Amstel Brewery Canada can set
about giving the beer a wider circu
lation in the Province of Ontario.
In the previous issue of Heineken International
Magazine we reported on the photo contest which was
organised for the second time by Bralima, our brewery
in Zaïre, in cooperation with Kodak. Amateur and
professional photographers were invited to send in
pictures featuring Primus beer or our local soft drink
Vital'OFrom the big pile of entries 226photos dropped
out in the first round. The 125 entries which received
distinctions included the above photo (taken by Ngoy
Touji, winner of the third prize). We thought you
wouldn't want to miss it.
in Singapore for the two-yearly
symposium of brewers working in
South East Asia. Malayan
Breweries (in which Heineken has
a 50 per cent shareholding) was this
year's host. The symposium was
organised by the Institute of
Brewing U.K.
The programme comprised
twelve lectures. Nine of these were
given by specialists from Europe. A
wide variety of subjects were
reviewed: malting, fermentation,
information technology, and the
production consequences linked to
the use of plastic crates.
Malayan Breweries also
presented a lecture. Messrs. Lee
Ngow and Lam Ngan informed the
audience about the building work
on the new Tuas brewery (see
elsewhere in this issue, ed.). On the
final day of the symposium the
participants were able to see for
themselves how construction was
progressing when they paid a visit
to the Tuas site.
The cooperation which started
last year between our Italian
operating company Birra Dreher
and the Societa International
Birraria and Nuova Birra Messina
is being further extended. The
closer cooperation should culmi
nate in a full merger of the two
breweries before the end of the
year. Heineken N.V. will retain a
clear majority holding in the new
group.
Societa International Birraria
and Nuovo Birra Messina have two
breweries with a capacity of
1,000,000 and 700,000 hectolitres
respectively. The breweries,
located in Aosta and in Messina
(Sicily), brew Henninger beer
(under licence) and the Messina
brand.
