Prime Minister Haughey
impressed by Murphy's
Malayan Breweries
held birthday party in
Kuala I aiinpur
STEAM BOILER IN NOUMEA
Ichnusa
now called
Dreher
PAG
HEINEKEN INTERNATIONAL MAGAZINE NR. 13
Two millionth kegofHeineken filled
Mr. Charles J. Haughey, the Irish Prime Minister, recently called at
Murphy's Brewery in Cork as part of a working visit to the Cork
region. The Prime Minister's visit coincided with the filling of the
two millionth keg of Heineken lagei since the acquisition of
Murphy's by Heineken in 1983K
The Republic's Prime Minister
was given a guided tour of the
brewery in which so much has
been invested in recent years. He
looked at the renovated brewing
hall and the new malt storage and
transport system.
Acting as host was Mr.F. van der
Minne, the new general manager
of Murphy's in Ireland. In his
speech he described the close links
between Heineken and Murphy's
Ireland. "Besides the twenty
milllion Irish pounds that
Heineken has invested in the
brewery, our company spends
some fifteen million pounds a year
in Ireland and thus makes a
considerable contribution to the
Irish economy, to Irish industry
and agriculture." Mr. Van der
Minne had the following to say
about Murphy's success: "That
success is based on hard work and a
tremendous dedication to quality
in the brewing of our beers."
Impressed
Prime Minister Haughey
reminded his audience of the
strong development of Murphy's
brewery over the past five years. "A
major investment programme has
transformed Murphy's into a
modem brewery which can meet
its customers' demands for better
quality. Now that I've seen the
brewery, I'm very impressed by
what has been achieved here and
I'm sure that the tradition of bre
wing here in Cork is safeguarded
for many years to come", said the
Prime Minister.
Brewery 25years old
Growth
Particularly in the second half of
the 'seventies the Malaysian
market grew by leaps and bounds.
Consequently, that was also the
period when substantial
investments were made to expand
the brewing capacity. In 1979 a
brewhouse with two kettles was
built next to the existing brew-
house with its four kettles. The
fermentation capacity was boosted
by installing extra tanks. A new
bottling line was also installed.
One year later the capacity of the
keg filling line was doubled and a
new laboratory was opened,
bringing a strong improvement in
quality control.
When the head office was moved
to a site alongside the actual
brewery, it became possible to dou
ble the warehousing space in 1985.
The introduction of new-style
bottles in 1986 and the installation
of a new can filling line completed
the expansion work.
In launching new products,
Malayan Breweries in Kuala
Lumpur has not remained idle
either. Production and sale of
Green Sands shandy started in
1984, whilst Heineken lager has
been locally brewed for the
Malaysian market since 1986. The
nation-wide introduction of Tiger
beer in Malaysia and the relaunch
of Anchor in the new-style pack are
the most recent examples of the
activities of the brewery in Kuala
Lumpur.
With a big consumer campaign Malayan Breweries Limited
(Malaysia) in Kuala Lumpur made sure that the public could also
join in the celebration of the brewery's 25th birthday. The leading
brand sold by MB(M) is Anchor, Malaysia's most popular beer. To
mark the brewery's 25th anniversary Anchor's pack and presenta
tion were totally redesigned.
Have A Can Of Anchor Beer
On Usi
The silver jubilee festivities
lasted until 17/18 February
(Chinese New Year). All personnel
were invited to a reception to
celebrate the jubilee. All
employees also received a
commemorative T-shirt and a
specially made jubilee badge.
Over 25 years ago Malayan Brew
eries decided, together with its
main shareholders Heineken and
the Frazer Neave Group, to set
up a brewery in Kuala Lumpur.
This was the first brewery in Kuala
Lumpur and, partly thanks to
Heineken's technical assistance, it
possesses a wealth of expertise
enabling it to brew Anchor beer of
a constantly high quality. Today, in
1988, Anchor has firmly establis
hed its popularity on the Malaysian
beer market.
For 25 Smooth Years... Cheers! jkwwmtfi* k»i
PrimeMinisterCharlesJ. Haughey with the twomillionth kegofHeineken lager.
Left: Mr. Evan der Minne, general manager ofMurphy's Brewery.
One of the many advertisements
published by Malayan Breweries in
local papers.
&1Ê Anchor &j£... HUH IA'.
Vaki Tt IS Dec S7 Only'
ttatt-fiAem+zM+Aa'
Buy 3 big or6 smaB boRtes...
New-look Anchor beer, introduced
during the celebration of the 25th
birthday of Malayan Breweries in
Kuala Lumpur.
Birra Ichnusa, in the little town
of Cagliari on the island of Sar
dinia, has been fully owned by
Birra Dreher for some time now.
Previously, tour iItalianoperat
ing company had owned
seventy per cent of Ichnusa.
Birra Ichnusa will therefore
go under the name Birra Dreher
from now on. But this doesn't
mean that the Ichnusa brand
will disappear from Sardinia.
„Ichnusa is Sardinia's best-sell
ing,beer, so we'll be leaving the
brand name as it is", says Mr.
Mengoli, production manager at
Birra Dreher.
In the Grande Brasserie de Nouvelle-Calédonie in Noumea (New-
Caledonia) a new steam boiler capable of raising 5.4 tonnes of steam
an hour was recently installed. The colossus, weighing a good 20 ton
nes, was too big to be taken in through the normal brewery entrance.
The steam boiler was winched into place through an opening in the
roof.
The new steam boiler replaces two small boilers. With a view to the
planned expansion of the brewing capacity in the next few years and
the enlargement of the bottling department which is scheduled to take
place this year and in 1989, the existing steam-raising capacity would
have been insufficient two years from now. After the expansion, the
new Belgian-made steam boiler, in harness with a second boiler that is
already present, will guarantee sufficient reserve capacity.
The steam that is generated is mainly used for heating the brews and
for heating the pasteurisation units and washing machine baths in the
bottling department.
The new steam boiler suspended above the opening in the brewery roof. Thenor
mal entrances were not big enough to take the 20-tonne boiler.
