6 F. van der Minne new general manager at Murphy's Worn-out Euro-bottle makes way for stylish newcomer Dr. H.P. Heineken Prize for Thomas R. Cech I I It was a sad day for Murphy's personnel in Cork and Du blin when it became known that "their" general manager G.J. van Soest would be taking his leave of Ireland. But the announcement that he would be appointed mana ging director of Heineken Nederland BV. did a lot to res tore spirits; in fact, this meant an enormous step forward for Van Soest. But for Murphy's Brewery Ireland his transfer, coming as it did after five turbulent years and first-rate cooperation with Van Soest, meant a difficult leave-taking. Sales to hotels and bars Experience The prize For the past few weeks the manager's chair in Cork has been occupied by Mr. F. van der Minne. Until a short while ago, he was regional export manager with Heineken in Amsterdam. Heineken International Magazine had a chat with Mr. Van der Minne just before he set off for Ireland. He is happy about his new post in Ireland: "This is again a new challenge for me. As I see it, running your 'own' brewery is the best job there is." On 1 February 1988 Mr. Van der Minne will have been with Heineken for thirteen years. He started out as a representative for special projects and stood in for colleagues who were off sickThat was followed by a year in the desk service sales department in one of the hotels and bars catering regions in Holland. "In my first years with Heineken I learnt a great deal about sales to hotels, restaurants and bars. That knowledge will come in handy now, as the hotels and pubs trade is tremendously important in Ireland. The Irish take-home market is negligible." Mr. Van der Minne gained his marketing experience as product manager for Beer Sales to the hotels and bars trade, again with Heineken in Holland. "That's where you learn to draw up a marketing plan. Avery useful exercise!" Another important step in his career was the move to the export department. He became area export manager Far East, setting up the Heineken Oceania department in Singapore in the years 1979-1982 and spending some time there as general manager. Immediately after that he travelled further to Australia to set up a Heineken branch there as well. Two years ago Mr. Van der Minne F. van der Minnenew general manager of Murphy's in Ireland. Several months from now the major replacement operation of Heineken and Amstel bottles and crates in Holland will be rounded off with the introduction of the new 50-cl bottle. More than 25 million half-litre bottles and 2.5 million new crates will be put into circulation from 25 April onwards. The introduction of the new 50-cl bottle is the final phase in a large- scale replacement operation which previously comprised the renewal of the 30-cl bottle plus crate and the introduction of the display crate. Today's European standard half-litre bottle is between 15 and 20 years old and often bears the visible scars of age.These result from the bottles rubbing against each other as they travel along the conveyor belts.This causes scuff marks which show up white after washing. The new half-litre bottle is slightly narrower and two centimetres higher than its predecessor. Its weight and colour (brown) will not change. Not only will the Euro-bottle be redesigned, but its 20-bottle crate will also be replaced by a crate with 10 compartments. Market research has shown that most Dutch consumers feel that buying in twenty half-litre bottles all at once is too big a quantity. Only twenty per cent of all half-litre bottles are sold in full crates.This is why a 10-compartment crate has now been chosen. Besides being almost half as light as the present crate, the new version is also easier to carry thanks to the handle in the middle. Anew line for filling the new-style bottle is being assembled in Zoeterwoude.The new bottling line can fill 50,000 bottles an hour. If everything goes according to plan, trial production runs will start in March. returned to Holland to accept the post of Regional Export Manager. The regions he was responsible for were Eastern Europe, the Caribbean and Canada. And now Mr. Van der Minne is taking his leave of Holland yet again, this time to take up the post of general manager in Cork. "I've spent several periods living abroad now - also before I joined Heineken - and it more or less seems to have got into my blood. I think Holland is a fine place to live in, but I have absolutely no difficulty settling in another country. 1 wasn't familiar with Ireland before, but I now know that it's a very beautiful land with an interesting history. Especially living out in the countryside appeals to me.The impression I also have is that life in Ireland is not as hectic as it is in Holland." His extensive experience in the area of exports may prove particularly useful for Murphy's Stout. "That's true, it's sure to help. We intend in future to concentrate not only on the growth of Murphy's Stout in the United Kingdom, but also to look for opportunities in other countries." Over the past five years Murphy's Brewery in Cork has gone through a turbulent development under Mr. Van Soest. How will things develop from now on? "In the space of those few years Mr. Van Soest transformed the brewery into" a modern business. My task is to give the brewery an even stronger basis and to strengthen its continuity. One of the ways of achieving this will be to tackle a number of aspects which had to be left untouched in recent years because of the rapid changes. For instance, a lot still needs to be done to improve quality control and the service provided to hotels and pubs. More attention has to be paid to installing, cleaning and servicing the draught beer dispensing units. Further, my task will be to strengthen Heineken lager's present position on the Irish market and to achieve an even bigger market share. We're also thinking about responding to the growing lager market by introducing a second brand. What that brand will be is not known as yet"says Mr. Van der Minne. The old Heineken and Amstel Eurobottles alongside the newcomers. The handle in the middle of the new 10-compartment crates makes carrying a lot easier. The U.S. biochemist Thomas R. Cech will be awarded the 250,000-guilder Dr.H.P. Heineken Prize on 30 May.This prize, Holland's biggest cash award, is presented by the Heineken Foundation once every two years to a scientist nominated by the Royal Dutch Academy of Sciences for outstanding research achievements in the field of biochemistry and biophysics. Aged 40,Tom Cech is the youngest scientist ever to be honoured with the Dr. H.P. Heineken Prize. Cech is professor of biochemistry at the University of Colorado. His research work has unleashed a revolution in scientific thinking about events which preceded the origins of life on earth and about the chemical reactions that take place in living organisms. Not so long ago, scientists throughout the world were still firmly convinced that all enzymes are protein molecules.Tom Cech, however, proved that a completely different class of molecules, known as RNA molecules, can in some cases also act like enzymes. In a living cell, Cech discovered, RNAcan assume a dual role: as the blueprint for an enzyme, but also as the actual enzyme itself. Instituted on 6 February 1963, the Dr.H.P. Heineken Prize was officially announced publicly on 3 April of that year. The date of the public announcement was deliberately chosen: it coincided with the birthday of Dr.H.P. Heineken, from whom the prize takes its name. Dr.H.P. Heineken, the father of our present Executive Board Chairman, Mr.A.H. Heineken, graduated in chemistry a few months before his appointment as director of the family-owned brewery. During his lengthy career Dr. Heineken always found time to take a lively interest in science in general and chemistry in particular. To date the Dr.H.P. Heineken Prize has been awarded once every three years and from 1971 it carried a cash prize of200,000 guilders. As from this year the prize will be awarded every alternate year. In addition the prize's cash value has been increased to a quarter of a million guilders. The prize has previously been awarded to eight other scientists.Two of them later became Nobel Prize winners, which illustrates the international prestige of the Dr.H.P. Heineken Prize.

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Heineken International Magazine | 1988 | | pagina 6