6
A busy weatherman but
no forecaster
Personnel heads
meet in the
Netherlands
Bralima Zaïre
active with Primus
beer and Vital'O
Roberto Biesuz of Dreher Pedavena:
Though he won't hazard a forecast as to what the weather
will be like tomorrow, he does keep an accurate collec
tion of statistics and historical records about the weather.
His name is Roberto Biesuz (53) and he works for the in
ternal services department at our Dreher brewery in Pe
davena.
The Bralima Brewery in Zaïre has been bustling with ac
tivity in recent months. In Uvira (near the border be
tween Zaire and Burundi) a new depot was opened, a
new advertising campaign for Primus beer was launched
in July, Bralima's soft drinks industry sponsored the intro
duction of the frisbee in Zaïre, and at the Fikin trade fair
(Foire Internationale de Kinshasa) Bralima put its best
foot forward with a well-presented stand, complete with
film show.
Fikin
Campaign
sent off to the Institute for Statistics in
Rome, the Meteorological Institute in
Venice, the local TVstation and the
local newspapers II Gazzettino and
Belluno News.
Mr. Biesuz has worked for Dreher
since 1959 and he has been responsible
for the weather station from the very
first day he started at the brewery.
But the meteorological station has
been in use for much longer than that
It was built by the brewery in 1932 so
that information could be collected
about the hottest period of the
summer. Even in those days warm
weather meant higher beer sales. No
wonder, then, that the employees
always take a keen interest in the
weather readings.
Mr. Biesuz at work in the weather
station. For almost thirty years he has
recorded all sorts ofmeasurings three
times a day, at 8 a.m., 2p.m. and5.30
p.m.
In addition to his daily work in
the telephone exchange, he
takes a walk across to the
brewery's weather station three times
a day to record measurings for all sorts
of organisations.
Barometric pressure, temperature,
relative humidity, the number of hours
of sunshine, precipitation in
millimetres and the wind speed and
direction. All this data is carefully
noted down by Mr. Biesuz and then
■■MH
Recently the personnel managers of our operating
companies met in the Netherlands for their annual
International Personnel Managers Workshop together with
staff from the Concern Social Affairs and Management
Development departments. Participants came not only
from Europe, but also from Africa and Asia. After an
overview of activities in the different countries, the
meeting also discussed more general issues, such as
motivation, communication, conflict-solving and
leadership.The workshop lasted five days.To round off the
workshop, the Dutch operating company offered its guests
a "Holland sightseeing".This took the form of a round trip
over the Netherlands in a helicopter. One of the sights was
the Delta Works (the flood-control barrier). The
sightseeing trip ended with a brief flight over the brewery in
Zoeterwoude.
Young people in Zaïre learn frisbee throwing, a sport that originated in America. The
introduction of the frisbee is being sponsored by Vital' OBralima's soft drinks brand.
The cooperation between the
breweries in the various
African countries is best
reflected by the opening of the new
depot in Uvira. In this small town in
Zaïre near the Burundi border,
Primus beer brewed in Burundi is on
sale. The capacity of the Bralima
brewery in the East of Zaïre is not
sufficient to keep up with consumer
demand, but the brewery in Burundi
does have enough capacity. Since an
excellent form of cooperation exists
between the various breweries, the
solution to the problem was obvious:
export Primus beer from Burundi to
Zaïre!
Bralima's stand at the Fikin
international trade fair in the capital
city of Kinshasa was a resounding
success. Visitors were able to see a film
describing twenty centuries of
brewing and could gain an impression
of the working of the Bralima brewery
in Kinshasa.The film emphasised how
Bralima uses the latest technology to
guarantee the quality of Primus beer.
During the fair Bralima also took the
opportunity to draw special attention
to itsVital'O soft drinks brand. VitaPO
-which is the soft drinks market leader
with its grenadine pomegranate)
flavour - has a new slogan: "for more
vitality".That vitality claim is mainly
supported by sponsoring the
introduction of the frisbee in Zaïre.
Frisbee throwing is a popular sport in
the United States and the young
people of Zaïre will now be able to
become skilled at throwing and
catching the frisbee.
Almost at the same time as its
activities at the international
exhibition, Bralima started a new
advertising campaign. The slogan this
time was 'Goüt!' (French for 'Taste!').
The commercials have been produced
in Zaire in the local language and can
be seen on television, in newspapers
and on about fifty advertising
hoardings along the main roads in
Kinshasa. Radio commercials have
also been produced.
A fine shot of one of the storage tanks in
the Bralima brewery in Kinshasa. This
was one of the many pictures that visitors
saw on display at the Bralima stand.
