IN BRIEF
2
Video on Alcohol
"Impetuosity" by
G. Zaino at Birra Dreher
and Work
Duncan, Gilbey Matheson
staff tog up as fishermen
The Circolo Sportivo e Culturale, a club of Dreher
employees which organises all sorts of events, held a
photo contest some time ago. All employees and their
families were able to take part in the contest which was
subdivided into three categories: an open subject in
black-and-white, an open subject in colour and a com
pulsory subject (colour) on the theme "Beer and all its
aspects".
Africa
Soviet Union
Over the past few years within Heineken-Holland there
has been a discussion on the excessive use of alcohol,
for instance during working hours. What consequences
can (too much) alcohol have on a person's work and
what should the employee's attitude be to this?
"This is the first visit by Duncan, Gilbey and Matheson
staff to Heineken in Holland. I think it's an excellent
initiative by Mr. Coebergh (Executive Board member of
Heineken N.V., also responsible for the international
'spirits' sector). It clearly underlines again that our office,
too, is part of the Heineken concern", says Mr.
F. J. C. Mollerus, head of the office in Charles Street,
London.
A medical centre is to be set up by
Heineken specifically for expa
triates stationed in Centra! Africa.
Ibecor in Brussels recently recruit
ed Dr. D. Pirlot to help set up this
centre in Kinshasa (Zaïre). His
other duties will include organising
company medical care in our busi
nesses in Zaïre, Congo, Rwanda
and Burundi.
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Heineken brewery in Amsterdam
will close down in mid-1988.
Production will be transferred to the
brewery in Zoeterwoude. Studies
are currently being made to find
out whether the buildings in
Amsterdam can be used for recrea
tional, cultural and tourist pur
poses. One of the ideas is to open
up a brewing museum and a small-
scale working brewery on the pre
mises. A detailed plan is expected
to be ready at the end of this year.
During the trade fair for Dutch
businesses held in Moscow this
April Mr. G. van Schaik, vice-chair
man of the Heineken Executive
Board, signed an agreement with
Mr. Tchanturija, director of
Goskomintourist.
The contract confirmed the two-
year-old arrangement between
Heineken and Goskomintourist for
the supply of Heineken beer, spirits
and soft drinks to the Intourist
hotels and for the construction of
bars in those hotels. It was also
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years.
As a result of this contract the
number of bars will probably be
increased. At the moment there are
seven Heineken bars in the Soviet
Union and this number is expected
to be expanded to twenty.
Mr. Zaino's winning photo is called
"Impetuosity".
Heineken's policy in Holand is
aimed at giving the company's
own employees comprehen
sive information about responsible
alcohol consumption. To provide
effective guidance about this subject
our Dutch subsidiary company has
produced a video film entitled "Het
Grote Verschil" ("The Big Differ
ence"). Recently this video was
screened for all Heineken employees
in Holland.
All aspects of (excessive) drinking
are highlighted in the video, which
contains frank interviews with
employees and talks with staff from
the medical and personnel depart
ments. A special extra edition of
Heineken's Dutch house magazine
"Vers van't Vat" deals with the
subject in even greater detail.
Duncan, Gilbey Matheson
sells spirits concentrates to
our associated companies in
Asia, Africa and Latin America which
then blend, bottle and market the
whisky, gin, brandy, rum or vodka
under the Duncan, Gilbey
Matheson label.
Naturally, the staff of our London
office were given a guided tour round
the production section of the Dutch
Spirits and Wine Group, one of
Duncan, Gilbey Matheson's main
partners. But the two-day programme
also comprised a visit to the Heineken
brewery in Zoeterwoude as well as
popular tourist attractions such as a
boat trip round the Amsterdam
canals and a visit to the small fishing
town of Volendam. In Volendam they
donned the local village costume for
a commemorative photo. Above you
can see the result of a complete
metamorphosis: the drinks experts
transformed info fishing specialists.
The employees of the Dreher
brewery proved to show the
most interest in photography.
The 62 photos submitted were sent
in by fourteen employees from
Popoli, two from Milan and one from
Macomer. The jury, which consisted
of a teacher, a journalist, a photo
grapher, a painter and an advertising
designer, opted in the open subjects
category for the photo "Impetuosity"
by Popoli employee G. Zaino. Mr.
G. Patrizii, of Popoli, took first prize
in the compulsory subject category
with his photo entitled "The Summer
and Dreher". Because of insufficient
entries, no prizes were awarded in
the black-and-white category.
The limited number of entrants in
the photo contest was due to a lack of
photographic experience and a
shortage of time. But the organising
committee hopes that the 1987 con
test will attract a bigger numer of
entrants.
Mr. Reghin, director of the Dreher
brewery in Popoli (on the right) con
gratulates Mr. Zaino on his first prize.