JUMBO TURNS UP NOSE FOR APOLLOS NEWS ABOUT AMSTEL IN GREECE page5 LOTSTODO ATICHNUSA page 8 Heineken International Magazine Contents: Page 1986 was a satisfactory year 3 Expansions at Amstel in Greece 5 Primus Award for better quality 6 Alfred Heineken Tulip christened 7 Pedavena brewery generates its own power 8 Two options Heineken operates world-wide and has breweries in many countries. This means that spectacular transport missions involving enormous tanks, such as Apollos, are a regular occurrence. Recently the airport near Luxembourg city was the scene of a novel and unusual Heineken feat of heavy-lift transport. Four Apollo tanks - dismantled into parts - were loaded into a Boeing 747 (Jumbojet). The tanks were destined for our brewery in Congo Brazzaville. Against the superb scenic backcloth of Western Peleponnesos the tanks and silos of Athenian Brewery's Amstel brewery suddenly loom into view, nestling between the hills. Here, some fifteen kilometres from Patras, engineers are busy at work bringing the brewery to its maximum capacity. INTERNATIONAL MAGAZINE Published four times a year by the Corporate Public Relations Department of Heineken N. V. P.O. Box 28,1000 A A Amsterdam. Tel. 020/702268. The Amstel brewery in Patras is regarded by many as Europe's most modern. And this is certainly reflected in the impressive array of instruments in the brewing hall. Amstel brewery in Patras working hard to boost capacity The brewery in Patras, originally commissioned by Mr. Koumandalos, a Greek businessman, was built in 1981 by a German brewing company. The intention had been that it would not only produce but also sell the German brewer's beer. But the Greek consumer's interest in the brand on offer was not enough to support a viable brewing operation. A couple of years ago the shortage of production capacity at Amstel was becoming increasingly critical. Since Despite the costs of the whole opera tion, this air-lift still proved by far the cheapest method of transport. At Luxembourg airport it took three hours to stow the 75 tons of parts into the plane (see photos). But, after thatjfcvas all systems go: the new brewery or taking over the Patras brewery which had meanwhile been put on the market. Athenian Brewery plumped for the second option. Why? Because it allowed the start-up of brewing very soon after the acquisition. And also because it would not entail any redundancies amongst the brewery personnel. On the contrary: today, some eighteen months after the takeover, personnel numbers have risen from 270 to 330. Heineken's transport employees had to rack their brains and do a lot of prepara tory work before the tanks could be shipped. All the component parts were shipped on pallets. A drawing had to be made of each pallet to enable an accurate calculation of the plane's load. But after this job had been done it suddenly turned out that the palleted batches would not fit inside the Jumbo. And so all the parts had to be rearranged on the pallets. Jumbo, chock-full of the parts for four Apollo tanks, took off and set course for Africa. Because of arrears in technical work it hadnever been possible to operate at full capacity in Patras over the past eighteen months. But Athenian Brewery technicians, assisted by staff from Heineken Technical Services, are now working hard to achieve that goal: maximum capacity output this year, which means brewing more than one mil lion hectolitres of Amstel per year. output could scarcely keep pace with the soaring demand for Amstel beer, Athenian Brewery started looking for possibilities to expand. Two options were studied: building a completely

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Heineken International Magazine | 1987 | | pagina 1