6 Italian ski-ing fans compete for Heineken Beer Trophy AMSTEL LAUNCHED IN CAMEROUN Relais et Chateaux Senior-class winner, Renze Zandegiacomo, pictured here in action. In seven well-known ski resorts in the North of Italy ski-ing contests were held this past winter for the Heineken Beer Trophy. In Cortina, Cervinia and Madonna di Campiglio thousands of ski enthusiasts gathered to compete or to cheer on the contestants. Skiers of all categories competed for attractive Heineken prizes. Basically, the contests are open to everyone who feels at home on skis. Dreher, our brewery in Italy, has been sponsoring this sport for some years now. In the seven winter sports resorts the contests for the Heineken Beer Trophy have meanwhile become a tradition. Dreher's Ivano Giop, together with the local ski clubs, ensures that the contests are smoothly organised. Dreher concentrates its sponsoring activities on an limited number of sports. The most important of these is the Heineken Beer Trophy. A tip for ski-ing fans: you may have time to watch the action during the last contest to be held on 13th April in Cervinia. Digallo Giancarlo, weekend winner in Cortina. "jiSU. Attractive Heineken prizes to be won. Ladies' contest winners Loredana, Van Stembek and Marchiproudly display their Heineken Beer Trophy. Since November last year Amstel beer has been available on the market in Cameroun (Africa). The beer is produced in our "International Brasserie" brewing company in that country and is marketed in a 33-cl. returnable bottle. With its population of 9.5 million people and a per capita consumption of some 50 litres, Cameroun represents a major beer market on the African Continent. Over a year ago International Brasserie had already introduced Mützig beer, which proved a great success. The brewery's range has now been extended by the launch of Amstel beer, an introduction that links up with that country's growing thirst for international beer brands. Much attention has been devoted to supporting the premium image of Amstel beer. This has included a new jingle developed for cinema and film use with the slogan: Amstel - plaisier raffiné, plaisier partagé.' Relais et Chateaux, an organisation whose members are some 350 very exclusive hotels and restaurants throughout the world, held its annual congress in Holland last November. Over 250 people attended. They vvere the guests of the nine Dutch members. These top specialists of the catering world were of course offered a programme in which Oysters, lace caps and Heineken beer at the Dutch Evening of the Relais et Chateaux congress. culinary aspects took pride of place. The Heineken Brewery in Amsterdam also hosted a Dutch Evening for the congress participants during their stay. The brewery's reception areas were given a special festive tint for this occasion. Upon their arrival the ladies were presented with a lace cap and the gentleman with a red kerchief. All the nationalities present were decked out with these familiar symbols of Dutch folklore. A number of traditional craftsmen could be seen at work, backed by the sounds of a barrel-organ and an oompah band. And a top selection of Dutch specialities was served, such as mussels, cheese, oysters.and of course Heineken beer.

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Heineken International Magazine | 1986 | | pagina 6