4 Building of Bahamas Brewery started Transfer of consulate at Schiltigheim Dutch Ambassadors in Africa visit Heineken Heineken bars in Russia 1985: Record year for Amstel Ook al zat de zomer tegen I I 1985:1 MILJOEN HECTOLITER FLESSEBIER This photo of the consular team, taken during the Christmas period, shows (from left to right): Mrs. C.J.M. de Voogd, Mrs. P. Sibon (deputy chancellor), Mrs. A.M. Stoffel, Mr. A. de Voogd and Mr. J. Stoffel (chancellor). On the Bahamas, a group of islands in the north of the Caribbean Sea, a start was made on the construction of the Commonwealth Brewery in September 1985The brewery is j ointly owned by a group of international and local partners. Heine ken has a 48% interest in this brewery. Once the brewery is completed, it will have a capacity of95,000 hectolitresProducts to be brewed there will include Heineken lager and a local beer brand Being the biggest partner, Heineken will provide the management. HeinekenTechnical Services (HTB) in Zoeterwoude (Holland) designed the brewery. It is expected that the first bottles will come off the bottling lines during the course of this year. The Consulate of the Netherlands in Strasbourg (France), which had been located on the site of the Schiltigheim brewery since 31 March 1982, closed its doors on 15 January 1986. Because of his new work Mr. Albert de Voogd was forced to resign his post as Honorary Consul. He has been succeeded by Mr. J. Figier, who is of French nationality and is the local managing director of the Banque de Neuflize Schlumberger et Mallet, a bank which is affiliated to the Algemene Bank Nederland. To mark his transfer a small farewell reception was held, at which the guests included diplomats from the Permanent Representation of the Netherlands at the Council of Europe, Dutch officials from the Council of Europe, the committee of the Dutch Club for Strasbourg and surroundings, as well as other prominent Dutch nationals. Especially for this occasion, the brewery's chef cook had laid on the traditional Dutch "bitterballen" (deepfried cocktail meat balls)whilst HTB staff had brought along that familiar Dutch delicacy - raw herrings. Both these speciality snacks soon found welcome takers among the Dutch guests. The Prime Minister of the Bahamas, together with the international and local partners, gives the signal to start the building of the new brewery. On the photo you can see the interior of the bar of the Hotel Nacional in Moscow. This bar was specially designed for this Russian hotel by the Heineken Civil Engineering Bureau at the end of 1984. It has proved to be a success. At the request of the Soviet State Bureau for Tourism, Heineken has now designed various interiors in the characteristic Heineken style. The bars will be installed in a number of big international hotels spread throughout the entire Soviet Union. Incidentally, not only the interior design is by Heineken. The beer dispensed in the bars is Heineken lager. Tourists and business travellers staying in these hotels can therefore quench their thirst with the only beer that is available on draught in Russia. The soft drinks are supplied by Vrumona and the spirits come from the Spirits Wine Group- Holland. Except, of course, for the vodka. After all, that's a Russian speciality! For the first time in its history Amstel in Holland sold more than one million hectolitres of bottled beer over a 12- month period. As a result, Amstel has strengthened its position as the country's second- biggest A' brand. Heineken beer is Holland's leading 'A' brand. Amstel placed a special advertise ment in the trade press to commemorate this milestone. The caption reads "The summer might have been a wash-out, but it was alright for our taste. Recently the Dutch Ambassadors and Chargés d'Affaires in Africa paid a visit to our brewery in Zoeterwoude (Holland). All Dutch Ambassadors return to the Netherlands once each year for talks at the Ministry of Foreign Affairs. Under the auspices of the Africa Institute, a trip round the brewery had been organised for them. The Africa Institute is a meeting place for industry, various organisations and government representatives. Heineken is an active member if this Institute. On behalf of Heineken there were many people present who are involved in our activities in Africa. Mr. Coebergh, Executive Board member responsible for that Continent, acted as host at this meeting of diplomats. All the participants of the Africa meeting' pictured at the reception building of Heineken's Zoeterwoude brewery.

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Heineken International Magazine | 1986 | | pagina 4