2 Junior soccer: Holland versus Italy Bacardi Vrumona launches 'Twister' Sport brings nations together Irish exhibition at the Heineken Gallery in Amsterdam Issue No. 4 of Heineken International Magazine contained a highly original invitation: "Who'd like to come to Italy with a junior soccer team (ages 9,10 and 11 years old) and play some matches? Either an existing team or a newly formed one." The invitation came from Dutchman Klaas Blaauw, who works for Dreher (Italy). Many must have been tempted to respond, but the one who actually put pen to paper was Aad van der Meer. Aad works for the repair and maintenance service in Zoeterwoude (Holland) and for many years he has been an active member of the Alkmania football club in Oude Wetering. His initiative met with an enthusiastic reception from the junior members of his club and, fortunately, from their parents as wellThat's how it came that 24 budding soccer superstars and their five adult escorts set out by coach for Italy to take up the challenge For eight of the youngsters it was their very first trip outside Holland. And only one of the lads had been to Italy before. Unfortunately, the Italian boys do not have any school holidays in the autumn. So the matches had to be played in the evening. The language barrier proved to be absolutely no obstacle. The shared passion for the game of soccer soon brought the different nationalities closer together. The matches, too, were played in the best possible spiritA total of six teams took part in the tournament. Alkmania II only made it to the play-off for 5th and 6th placebut the Alkmania I team made sure that the trip was a success. They beat the Italian team Mezzate in a final attended by some 500 spectators, including such high dignitaries as the Mayor of Mezzate and a official of the Italian Football Federation. For the boys it was an unforgettable trip. Thanks to Klaas Blaauw, and also thanks to Mr. Luciano at Dreher who is chairman of Mezzate F.C. This spring the Italian juniors will be playing a return visit to Holland. If you have any news or items of interest to report, please ring one of the following people: HOLLAND Concern Stafdienst Public Relations, P.O. Box 28, 1000 A A Amsterdam tel. 020/702172 FRANCE Béatrice Leplat-Labergerie Schiitigheim, tel. 88/ 629080 Marc Bindel, Mutzig tel. 88/384899 Michèle Weisheit, Mutzig tel. 88/384899 IRELAND Edward Costello, Cork tel. 021 /503371 ITALY Nella Molinari, Milan tel. 02/3775 Piera Serra, Macomer tel. 0785/20066 Angela Balice. Massafra tel. 099/681325 Anna Maria Vinci, Pedavena tel. 0439/301755 Piero Reghin, Popoli tel. 0085/98474 Norma Squarceri, Popoli tel. 0085/98474 Published by the Concern Staff Department Public Relations of Heineken N.V., Amsterdam (Holland). Here they are: the budding talents of Alkmania I and Alkmania II during their first 'international' against Italy. The customary religious dedication of the new brew house. Left to right: Mr P. Barry (minister for Foreign Affaires), G. van Soest (General Manager Murphy), Dr. G. Fitzgerald (Prime Minister), D. Wallace (Lord Mayor of Cork) G van Schaik (Vice-Chairman Executive Board Heineken N.V.). continued from page 1 whilst the new brewhouse was completed at the end of last year. All of this was needed to ensure that the brewery could continue brewing a good beer of constant quality. And that's certainly the case today. In the new brewhouse Heineken lager and Murphy stout are produced. Hie opening was accompanied by a festive celebration. After the customary religious dedication, Ireland's Prime Minister, Dr. G. FitzgeraldT.D., symbolically started up brewing operations by pressing a button. About a hundred guests attended the ceremony. Those representing Heineken head office included Messrs. Van Schaik (Vice- Chairman of the Board)Drost (Exports Director) and Van Eerde (Research Development Director). By train and bus the guests then moved on to Fota House (an Irish country house built in 1820) where they had lunch. At the end of the afternoon a meeting with Murphy's personnel was held at 'The Kiln', the brewery's own reception building. Murphy's is now ready for what the future may bring. As Mr. Van Soest, general manager, said in his speech: "At Murphy's we have a clear target, maintaining the constant quality of our products. Millions of pounds have been invested to make that possible. We are fortunate that we have a good team of people who are skilled and conscientious and we firmly believe that our quality-consciousness will bring us a growing market share.We'll keep you informed about further developments at Murphy's. As part of last year's celebrations of the 800th anniversary of the City of Cork (where our Irish brewery is located), a major art exhibition was staged in Holland. Artists from Cork and surrounding areas were asked to submit their work for this art show. In cooperation with Murphy's Brewery, a number of these works of art were selected for display in the Heineken Gallery, an exhibition room alongside the brewery in Amsterdam. A pleasant feature was that this art exhibition coincided with the Gallery's 20th anniversary in 1985. The Irish Ambassador in the Netherlands, Mr. K.W. Heaslip, opened the exhibition. To mark this official opening the whole reception area was decked out in Irish style and guests were able to sample the taste of Murphy's Stout. One of the artists had come over to Holland at Murphy's invitation to be present at the official opening. Left to right: V. Giltinan (Murphy), M. Beirne (artist from Ireland), K.W. Heaslip (Irish Ambassador) and R. de Groot (Murphy). Vrumona, Heineken's soft drinks business in Holland, is launching a new light-alcoholic drink on the Dutch market: the "Twister". The drink is based on white wine, fruit juice and carbonated water. In America this type of drink is known as a "wine-cooler". Since their introduction in 1981, wine-coolers have proved a phenomenal succes in the United States. "Twister" is a wine- cooler specially developed for the Dutch market. Besides this, it is the first drink of its kind to be produced in Holland. "Twister" is an outstanding thirst-quencher which tastes best if chilled before drinking. At the 'Horecava", a trade fair for the hotels, restaurants and catering trade held each year in Amsterdam, visitors were able to have their first taste of this new drink. Deliveries will start in the spring of 1986. s from 1st January 1986 Heineken's Spirits and Wine Group - Holland (Gedistilleerd en Wijngroep Nederland B.V. - GWN) has become the exclusive importer of Bacardi Rum for the Dutch market. Acquisition of the Bacardi distributorship fits in with the policy of the Spirits and Wine Group which is aimed at marketing a select range of imported leading international brands alongside the top Dutch products it already sells. In 1862 Don Facundo Bacardi started distilling Bacardi Rum in Santiago (on the island of Cuba). Today, Bacardi's sales of more than 20 million cases a year make it the biggest-selling spirits brand in the world. In Holland, just as in most other markets throughout the world, Bacardi is the leading brand of imported rum.

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Heineken International Magazine | 1986 | | pagina 2