6 TREAT THEM GENTLY! THOSE POSTAGE STAMPS GREAT START The post office and its stamps efficiency former level The Netherlands Burundi United Kingdom Singapore South America licence in various countries throughout the world. Ranging from Indonesia to Portugal. The Canadian order for 100,000 cartons is a nice boost to sales. Cameroun BETTER TEETH time This year a substantial export time. Green Sands is one of order for Green Sands was our brands of shandy. Green shipped to Canada for the first Sands is produced under One of the world's smallest stamps: a mere 10 x 10 millimetres. The biggest postage stamp ever made. A postage stamp that took our fancy. It was issued early this year. Sometimes a person happens to stroll into an office you're visiting. You're introduced and then you discover what an interesting person he is. That was our experience in our brewery in Massafra (Italy), where we met Donato Rana, head of the bottling department. He is a passionate stamp collector, has a collection of old coins and an impressive knowledge of history. He's chairman of the 'Circolo di Molfetta', a very well-known association of philatelists in Italy. In that capacity he has organised a great many international stamp exhibitions. That's a subject which holds a special fascination for Donato Donato Rana, a stamp enthusiast. Rana, also because it's so closely linked to history. Below are some interesting facts which he told us in next to no time. The first stamp collector was Thomas MacEvan, who placed an advertisement in 'The Times' in 1852 asking for people to send him used postage stamps in return for payment. Did he want to start a collection? Far from it. He was an artist and thought that the recently invented postage stamp would serve very well for wallpapering! When he got up to his neck in stamps he started collecting. The highest price paid for a postage stamp was 1,3 million in London in 1980. For that price the buyer got the world's only remaining stamp of the McDonald Steamship Line, a shipping company which sailed between Turkey and England. Until the end of the last century Germany was divided up into dozens of little states. Prussia was one of themWhen the post courier arrived on horseback at the Prussian border, he had to stick extra stamps on the letters before they could be taken through that country. Sometimes that cost more money than he had with him. In that case the letters for which he couldn't afford to buy extra stamps had to be left behind at the border. The Prussian customs people used to burn them in their stoves. The biggest stamp ever printed measured 9,5 x 5 centimetres. It was issued in the United States. It was hardly used at all because it was simply too big. And that brings us of course to the smallest stamp. That was issued in Colombia and measured 4x3 millimetres. The biggest stamp collection in the world is that of the Queen of England. Is she crazy about stamps? No. She inherited them and her collection is kept up- to-date by the British Museum. Donato Rana would like to organise an exhibition of stamps owned by Heineken philatelists. He would be assisted in this by the 'Federazione Italiana di Filatelista', which also guarantees perfect handling of the stamps. If there's anyone interested, please write to him in English, French or Italian. The address is: Donato Rana, Birra Dreher S.p.A., S.S. Appia, 74016 MASSAFRA TA (Italy). If you know a lad of 18 who passed his driving test only yesterday, would you send him off to India and back today at the wheel of a heavy goods vehicle? We don't think so. So why should you expect someone who's just got back from a 'word- processing' course to be able to operate the 'thing' perfectly today? Can you recall your first hour at the wheel of a The brewery in Zoeterwoude celebrates its tenth anniversary this year. At the moment building work is under way for a new export beer warehouse for finished products. It covers an area of 2,000 square metres. When the building is completed, an unmanned train will be used to transport the full cartons of beer. The side wall of the building can be repositioned very simply. That makes it easier to expand. Not that an enlargement seems imminent, as we already know that the warehouse will be able to hold as many as 650,000 cartons of 24 bottles each. Our new African brewery in Gitega has started the production of Amstel beer. During the course of this year there are also plans to start marketing a dark beer under the Amstel brand name. car? What a very strange experience that first hour was. Any expert can tell you that a word processor is much more difficult to operate than a car. And a computer even more so. At least three months are needed to get accustomed to using these new machines. So don't laugh at those who are doing their best to keep up with the times. Treat them gently, admire their This year Amstel beer was marketed for the first time in the UK. It is expected that this brand will be sold most as a premium beer in better-quality hotels and restaurants. Malayan Breweries recently introduced locally brewed Heineken beer on the Singapore market. In our previous issue we announced that Heineken had acquired a 15% interest in the Quilmes brewery group in Argentina, Paraguay and Uruguay. Heineken has not let the grass grow under its feet, as 12 Apollo tanks are currently being installed in the brewery in Buenos Aires. These tanks are being constructed in Brazil. They are delivered in sections which I perseverance and go easy on them. Be grateful to them for tackling the challenges of a new age. The age of information technology. The graph shows how the amount of work drops when people first begin to use a word processor. After about three months the work output starts to climb again, ending up far above its former level. We received this graph from the department in Heineken Holland whose job is to give courses to people who will be working with word processors. We also had some drawings made as illustrations. Entrance to the Quilmes brewery in Buenos Aires. are welded together at the brewery. The Apollos will serve to replace the old cellars and to extend the production capacity. Mr. L. Hendrikx has been closely involved in the technical management of the entire group since 1 st AprilUntil that date he had been director of our Albert malting plant in Belgium. His successor there was Mr. R. Welmers from Zoeterwoude. Mr. HKloek is now in charge of the Zoeterwoude brewery. Mützig is one of our French brands. Recently a start was made on brewing Mützig beer under licence in Cameroun (Africa). Heineken an interest in a local brewery in has that country. In the article entitled 'A bright spark' in our previous issue we showed you a photo of the machine that empties cans. The picture also showed the teethjjsed to pierce the cans. They I looked a bit rusty on the photo. Luciano Zanin let us know that those teeth are now made of stainless steel. The photo that we printed showed the prototype of the machine. IN BRIEF

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Heineken International Magazine | 1985 | | pagina 6