2 AMSTELGOLD RACE His work Friendly AMSTEL BIER MAN Tom O'Reilly rushed in to see us. It was only nine in the morning. He'd already done a lot that day, but there was still much more work ahead for him. He's a representative at Murphy's Brewery in Cork (Ireland). He's been working for the brewery for 30 years, 20 of which as salesman. But he's got quite a few other things on his mind as wellFirsthe's a married man Then he's got five daughters, the eldest being 17, and one son. His wife is a writer and already has many articles to her name. Two of her novels have been published. A third is almost ready. Tom's wife writes under the pen-name of Clodagh Francis. Her two published novels are: 'Love's Dark Illusion' and 'The Bardi Engagement'. The third, 'Passionate Journey', will come out shortly. When Tom's not working he puts his free time to good use. One of his hobbies is keeping beautiful birds. He owns about a hundred pheasants in all sorts of colours and the most superb ducks. He is master of the local pack of hounds. That's why he keeps eighteen dogs at home. He used to go in for sport. You don't need to ask him which sport. His slightly flattened nose spells out boxing. He doesn't put on the gloves any more but is still on the committee of his boxing clubHe's also a referee for the Irish Amateur Boxing Association. Before going to the office in the morning he's already taken care of the animals. In the evening he has to do the same again. He sells Murphy's and Heineken beer in the northern part of Cork city. That's not all that easy, as our Irish customers can stock any beer they want. They are not tied at all. We know full well how much an Irishman likes to drink his 'own' brand of beer. If a publican has had a difference of opinion with a brewery representative, then all the landlord needs to do is to make a slighting remark about that man's beer having tasted a bit 'offish' of late and that brand's sales will slump. So it's very important for Tom to maintain excellent relations with his customers. Particularly as he also has to collect Tom O'Reilly, representative at Murphy's in Cork (Ireland). payments from a great many of them. At the end of the month Tom O'Reilly turns into a true diplomatHe has to if he wants to arrive back at his work with the money! He has to sponsor all types of small events in the pubs, like darts matches or sing-along evenings. He has to be pleasant to the staff in the bars and pubs, for they too might allege that the quality of our beer was not as good as it used to be. And when he doesn't get his money immediately, he still has to stay friendly. In actual facthe has to have a friendly word for all the local people in his area, as he knows almost all of them. Only a man with inborn friendliness can take on a job like this. As master of the hunt, Tom O'Reilly also has to look after his dogs. And he has to be very sociable as well, as that's the atmosphere that the Irish look for in their pubs. Tom O'Reilly certainly is sociable. He also has to be able to say 'no' in a very special way. Like when the landlord shouts out: "There'sTom. He'll surely buy us all a round". A straight refusal is impossible. So what's the solution? What answer does he give? "Of course, but you're the one who's running the whole place, so why don't you buy the first round and then the second one's on me". In that way the round is almost always forgotten What a pity for the Irish Republic. Tom O'Reilly would probably have made an extremely good, official ambassador for his country. At work in "The Chimes" pub, with Marie Bowen and husband. The Amstel Gold Race is an international race for professional cyclistsThis year was the 20th time it's been held. Each year more than 100 racing cyclists take part, including the well-known cracks. On the small photo you can see the start in front of the City Theatre House in Heerlen, in the South of Holland. This year's winner was Gerrie Knetemann, pictured here crossing the finishing line.

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Heineken International Magazine | 1985 | | pagina 2