John Crowley, a champion player Peckish, but not h time? IMAGINATIVE SALESMANSHIP The wife Why? A FINE EXPERIENCE Several hundreds of our employees are regularly sent abroad. There they work in our associated breweries. It goes without saying that working abroad is a bit different from earning your living in your home country. We talked to the Dutchman Henk van Schaik (no relation to the Mr. Van Schaik on Heineken's Executive Board). He's been working for us for 25 years in the brewing business outside his native land. He'd got lots of interesting tales to tell us about Indonesia, Martinique, Singapore, Ghana and Zaïre. All of them countries where he's worked. A short while ago he returned from Jordan after spending about 6 years there. John Crowley, a representative at our Irish Murphy's Brewery, was one of the 15 players in the team that won Ireland's national hurling championships this year. He was also named 'Man of the Match'. That's an extra honour awarded to him for being the most active player on the field. "Yes, you're certainly keyed up just before a match like that", he told us. "I get stage-fright and butterflies in my stomachbut as soon as the match gets under way it all vanishes. Then you're concentrating purely on the game." What moment does he remember best? "That was when I passed the ball to a team-mate and he scored a goal." When John Crowley and his team got back to Cork there was a crowd of 60,000 to greet them. "That was absolutely unbelievable" was John's comment. And he went all quiet as he remembered the welcome from all those fans again. John Crowley, next in line to be congratulated by the Irish President after the Cork team had won the national hurling championships. Helène van Schaik-Royer in her rose gar One of the prettiest in the country. difficulty in answering. It's a challenge because it's more difficult than working at home. There are a lot more things that you have to tackle all on your own. And lots of unexpected things happen as well. And then, of course, there are the differences. Each country has something new to bring. "But you've got to have the right mentality", he adds immediately. Which means adjusting to the differing customs of the people in whichever country you're living in. He not only managed to adj ust to thembut was also fascinated by many of the new thing he saw. A wife's role is extremely importantas she can make or break her husband's career. Henk van Schaik leaves us in no doubt about that. "Behind every man's success there has to be a woman", he •n in Jordan. says earnestly and explains: "Naturally, the wife has to be able to adjust as wellShe has to be a source of support for her husband. She has to miss out on a lot of things that are considered normal in her own country. Like not being able to go out on her own everywhere. So she has to have something, a hobby to do instead." Henk van Schaik met his wife on Martinique. As the daughter of a French regular army officer, she spent her entire youth moving from country to country. Her hobbies are gardening and keeping a very extensive diary. In that diary she also describes her thoughts on politics. That calls for a lot of research, sometimes taking her on trips as far as America. Van Schaik is a fluent conversationalist. But his face shows nothing of what he's feeling. His hands To mention only a couple of examples. And about his wife and their home, wherever that happened to be. After we had said goodbye to him, we were almost sure of it: "The man we've just met is a rich man. A man who's enjoyed his many years abroad, supported by a wife who fully understands how to live and work in different countries all the time. His words still rang in our ears: "If you're young and you're sure of your work and sure of yourself, why shouldn't you go and work abroad? Ifyoudon'tdoit, you'll be missing out on a tremendous slice of experience in your life." We think he's right. What attracts you to it? He has no Hurling is a tough sport. John Crowley (third from right) in the thick of it. Dominique Almeida, product manager at Heineken France, found herself faced with the problem of how to present a new, large-size 50-cl Heineken can to customers during a test-marketing exerciseShe knew that there were transparent plastic attaché cases on the market. And she came up with the brilliant idea of fastening the cans inside one of these cases and then presenting them to the customers. To gain an even better effect, she had the attaché cases packed in a cardboard outer. The salesman therefore first had an opportunity to tell the customer what he had brought along to show himAnd that meant that attention was focused entirely on the new product at the moment when it was revealed. Not surprisingly, her idea was a great success Why not make a bowl of beer soup? It's fast and easy. Take a small bottle of Heineken or Amstel Pilsener, or one of our other brands of lager, pour it in a small saucepan, add a dash of salt and bring to the boil. As soon as the beer starts to boil, remove the pan from the heat. Then put 2 level tablespoonfuls of white flour into a separate bowl Slowly add cold milk to this, stirring all the timeuntil you have a smooththin pasteGet rid of any lumps by pressing them against the inside of the bowl with a spoon. Stir this paste slowly into the saucepan of beer which is still off the heat. Once you've done that, put the pan back on the heat again. As soon as it comes to the boil againremove it from the heat and leave it to stand for about 5 minutes. Then add up to 1 tablespoonful of sugar, according to your taste, but make sure you keep stirring all the time. If you want to make the soup even tastier, beat an egg-yolk in a separate bowl and then take 2 or 3 dessert Henk van Schaik spent25 years working abroad for Heineken. Now he's temporarily posted in Zoeterwoude. don't move as he talks. He seems to be calmness itself. We had a lengthy chat with him. Often he talked about the importance of being tolerant. He had fascinating tales to tell about the many strange things he'd seen. Fakirs walking over glowing embers without burning the soles of their feet. Fear of the dead, which caused the living to look behind them at every second step. spoons full of the soup and stir them very slowly through the yolk. Remove any lumps by rubbing them along the inside of the bowl with a spoon. When you've done that, slowly add this egg- yolk mixture to the soup.

Jaarverslagen en Personeelsbladen Heineken

Heineken International Magazine | 1984 | | pagina 6