John Crowley,
a champion player
Peckish,
but not
h time?
IMAGINATIVE SALESMANSHIP
The wife
Why?
A FINE
EXPERIENCE
Several hundreds of our
employees are regularly sent
abroad. There they work in our
associated breweries. It goes without
saying that working abroad is a bit
different from earning your living in
your home country. We talked to the
Dutchman Henk van Schaik (no
relation to the Mr. Van Schaik on
Heineken's Executive Board). He's
been working for us for 25 years in the
brewing business outside his native
land. He'd got lots of interesting tales
to tell us about Indonesia, Martinique,
Singapore, Ghana and Zaïre. All of
them countries where he's worked. A
short while ago he returned from
Jordan after spending about 6 years
there.
John Crowley, a representative at
our Irish Murphy's Brewery, was
one of the 15 players in the team
that won Ireland's national hurling
championships this year. He was also
named 'Man of the Match'. That's an
extra honour awarded to him for being
the most active player on the field.
"Yes, you're certainly keyed up just
before a match like that", he told us. "I
get stage-fright and butterflies in my
stomachbut as soon as the match gets
under way it all vanishes. Then you're
concentrating purely on the game."
What moment does he remember
best? "That was when I passed the ball
to a team-mate and he scored a goal."
When John Crowley and his team got
back to Cork there was a crowd of
60,000 to greet them. "That was
absolutely unbelievable" was John's
comment. And he went all quiet as he
remembered the welcome from all
those fans again.
John Crowley, next in line to be
congratulated by the Irish President after
the Cork team had won the national
hurling championships.
Helène van Schaik-Royer in her rose gar
One of the prettiest in the country.
difficulty in answering. It's a challenge
because it's more difficult than working
at home. There are a lot more things
that you have to tackle all on your own.
And lots of unexpected things happen
as well. And then, of course, there are
the differences. Each country has
something new to bring. "But you've
got to have the right mentality", he
adds immediately. Which means
adjusting to the differing customs of
the people in whichever country you're
living in. He not only managed to
adj ust to thembut was also fascinated
by many of the new thing he saw.
A wife's role is extremely importantas
she can make or break her husband's
career. Henk van Schaik leaves us in no
doubt about that. "Behind every man's
success there has to be a woman", he
•n in Jordan.
says earnestly and explains:
"Naturally, the wife has to be able to
adjust as wellShe has to be a source of
support for her husband. She has to
miss out on a lot of things that are
considered normal in her own country.
Like not being able to go out on her
own everywhere. So she has to have
something, a hobby to do instead."
Henk van Schaik met his wife on
Martinique. As the daughter of a
French regular army officer, she spent
her entire youth moving from country
to country. Her hobbies are gardening
and keeping a very extensive diary. In
that diary she also describes her
thoughts on politics. That calls for a lot
of research, sometimes taking her on
trips as far as America.
Van Schaik is a fluent
conversationalist. But his face shows
nothing of what he's feeling. His hands
To mention only a couple of examples.
And about his wife and their home,
wherever that happened to be.
After we had said goodbye to him, we
were almost sure of it: "The man we've
just met is a rich man. A man who's
enjoyed his many years abroad,
supported by a wife who fully
understands how to live and work in
different countries all the time. His
words still rang in our ears: "If you're
young and you're sure of your work
and sure of yourself, why shouldn't you
go and work abroad? Ifyoudon'tdoit,
you'll be missing out on a tremendous
slice of experience in your life."
We think he's right.
What attracts you to it? He has no
Hurling is a tough sport. John Crowley
(third from right) in the thick of it.
Dominique Almeida, product
manager at Heineken France, found
herself faced with the problem of how
to present a new, large-size 50-cl
Heineken can to customers during a
test-marketing exerciseShe knew that
there were transparent plastic attaché
cases on the market. And she came up
with the brilliant idea of fastening the
cans inside one of these cases and then
presenting them to the customers. To
gain an even better effect, she had the
attaché cases packed in a cardboard
outer. The salesman therefore first had
an opportunity to tell the customer
what he had brought along to show
himAnd that meant that attention was
focused entirely on the new product at
the moment when it was revealed. Not
surprisingly, her idea was a great success
Why not make a bowl of beer soup? It's
fast and easy. Take a small bottle of
Heineken or Amstel Pilsener, or one of
our other brands of lager, pour it in a
small saucepan, add a dash of salt and
bring to the boil. As soon as the beer
starts to boil, remove the pan from the
heat.
Then put 2 level tablespoonfuls of
white flour into a separate bowl
Slowly add cold milk to this, stirring all
the timeuntil you have a smooththin
pasteGet rid of any lumps by pressing
them against the inside of the bowl
with a spoon.
Stir this paste slowly into the saucepan
of beer which is still off the heat.
Once you've done that, put the pan
back on the heat again. As soon as it
comes to the boil againremove it from
the heat and leave it to stand for about
5 minutes.
Then add up to 1 tablespoonful of
sugar, according to your taste, but
make sure you keep stirring all the
time.
If you want to make the soup even
tastier, beat an egg-yolk in a separate
bowl and then take 2 or 3 dessert
Henk van Schaik spent25 years working abroad for Heineken.
Now he's temporarily posted in Zoeterwoude.
don't move as he talks. He seems to be
calmness itself. We had a lengthy chat
with him. Often he talked about the
importance of being tolerant. He had
fascinating tales to tell about the many
strange things he'd seen. Fakirs
walking over glowing embers without
burning the soles of their feet. Fear of
the dead, which caused the living to
look behind them at every second step.
spoons full of the soup and stir them
very slowly through the yolk. Remove
any lumps by rubbing them along the
inside of the bowl with a spoon. When
you've done that, slowly add this egg-
yolk mixture to the soup.