IN BRIEF MANAGEMENT CHANGES This autumn Mr. L. van Limburg Stirum was appointed director of our Dreher operating company in Italy. He succeeded Mr. A. Oostra who had been in charge of that business for many years. Mr. Van Limburg Stirum is a Dutchman and a newcomer to our concern. Before joining us he had held management posts in various building projects in Chad, Lebanon, West Germany, Algeria and Argentina. In the past 2xh years he worked in Canada in the energy sector. He studied for a business-related law degree in Holland. He spent two years in the Royal Dutch Navy in the rank of officer. He is married and became a father for the first time this year. He and his wife are now the proud parents of a baby boy. Mr. Oostra in turn took over the helm of Heineken Nederland B.V. He succeeded Mr. P.P. Snoep, who assumed responsibility for the coordination of Heineken's European activities. Spain Cameroun Burundi Exceptional Assistants SCekS "TSrerei You can get >»"ch the same interes ()f the collector in Engusn, SMALL BUT PLUCKY Spain's leading brewing group is El Aguila with a 20% share of the market. Its total capacity is about four and a half million hecto litres. The group owns 7 breweries and 2 malting plants. Heineken has acquired a substantial minority holding in El Aguila at a cost of approximately 100 million guilders. As from September management responsibility has been in our hands. Heineken has acquired a 34% interest in the share capital of International Brasserie S.A. in Cameroun (Africa). This brewery is currently under construction. Heineken is providing technical assistance. Our Amstel and Mützig brands will be brewed there under licence. They should be on the market by around the end of the year. This investment involves capital expenditure of 5.7 million guilders. April 1985 will see the comple tion of building work on a brewery in Gitenga, in Burundi (Africa)As soon as the brewery is ready to start operations, Heineken will obtain a sizeable interest in it. The plans are to start brewing Amstel beer under licence in the Gitenga brewery. Heineken Import S.A. is the name of the firm that sells our beer in Switzerland. The office consists merely of two simple rooms above a warehouse. Four people are employed throughout the country, but those four certainly know how to roll their sleeves up. In Switzerland beer consumption is not increasing. The laws there are very strict and the country's 32 breweries work very closely together. So you have to be plucky if you want to put a new brand on the market. René Wiirster, in his mid-fifties, took up that challenge in 1976. He's not just plucky. He's more. Until 1976 he was director of a beer sales company of a Swiss brewery. He had a staff of 60 under him. The strict arrangements and the official policy in Switzerland were an obstacle to the free trade in beer. That was what annoyed Mr. Wiirster, who happens to be a supporter of such freedom. So, at the age of 46, he left his comfortable job to come and work for Heineken. He is an idealist and one who is willing to do something to achieve his ideals. That's exceptional. Cartoon by Henk Visser, assistant technologist in our Amsterdam brewery. With infinite patience he set out on a very difficult task. "In those first few years my former customers looked on me as a traitor. After a while, though, they started to respect me and the Heineken policy. The Swiss breweries also started to see me in a different light. Then our sales started to get moving." But the most difficult time was yet to come. Partners had to be found in the wholesale trade. "That was in 1980.1 really had to work hard then." We can believe him, as he's since succeeded in finding those partners. We have never been received by someone with so many facts and figures at his fingertips. Not only about his sales, but about his country as well. He had written them out by hand and had had them typed out for us. He also had hundreds of charts for information meetings with representatives of distributors. He can find each detail immediately. "Does he ever do anything else but work?" we asked ourselves. Yes, he has a camping van. And he travels in it through the beautiful Swiss scenery whenever he takes some time off. for Mr. Wiirster. Heineken Import S.A. was run by one man in its initial years. And that man in turn was driven by an ideal: freedom in the trade. It's difficult to imagine how much work he shifted then, and how much he still gets through today. Sales have constantly shown an upward trend and there is every reason to be optimistic about the future. An exceptional performance by a friendly, very precise man, whom you cannot but respect. René Wiirsterdirector of our Swiss sales office, Heineken Import S.A. Mr. Mario Ramildi, doing his utmost for Heineken sales in the German-speaking part of Switzerland. same age as her colleague. In her spare time she does a lot of reading. In complete contrast, Corinne enjoys water-skiing and is not afraid of riding a medium-sized motorbike either. Mario Ramildi has not been a member of the team for all that long. His home is in Zürich. He has a difficult job, as the people in the German-speaking part of the country, where he has to do his selling, are very chauvinistic. So much so, in fact, that they almost always drink Swiss beers. He also deputises Corinne Buensoz, a French-speaking i Swiss girl, does the book-keeping and I other administrative tasks. In her twenties, still single, she drives by car each day to the office which is situated Murielle Dutoit, secretary. CONTACT »^ofEUrKe°S5ng with him by writig ine is languagesmwh.chthis published. His a EJ Lelderdor[ write to is'- Drakenstein 14,1121 HA Landsmeer (Holland). Corinne Buensoz, book-keeper at A Heineken S.A., near Lausanne. in a green, peaceful country setting just outside Lausanne. Her colleague, Murielle Dutoit, acts as secretary. She was on holiday when we visited our Swiss office, but we had spoken to her over the phone before we arrived. She too is French-speaking and about the Lanasmeci v* - ssss mouauu;. r»r» the firm of Lviobig, Along time ag bljshed a series of (meat extracts) p fsubjects. Is picture-cardsonmil soriso there anyone whocoim would like to drP German, StkThSame and,he address.»

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Heineken International Magazine | 1984 | | pagina 5